Betsson doubling down on flagship brand to ‘realise economies of scale’ – CEO

Betsson CEO Pontus Lindwall believes that introducing the company’s main global brand to new markets will allow it to benefit from economies of scale in its marketing strategy, shedding insight into the iGaming giant’s strategy for continued growth.

In comments accompanying the company’s interim report for the first six months of 2025, Mr Lindwall noted that the Betsson brand’s launch in Georgia and Lithuania is part of an overall strategy to maximise sponsorship benefits.

In Georgia, Betsson marked its 10-year presence in the country with a major event in the capital, Tbilisi, where top Georgian football legends played an exhibition match against former Barcelona stars – including Ronaldinho – during which the Betsson brand was officially launched.

“Betsson continues to take an active role in supporting a sustainable gaming culture,” Mr Lindwall noted, referring to Betsson’s second annual Sustainability Day at NEXT which they hosted in Valletta, referring to it as “one of Europe’s biggest industry events.”

The event focused on important topics like sustainable gaming regulations, cooperation to increase channelisation, the promotion of responsible gaming and the contribution of sport sponsorships to local communities.

Betsson had also posted record-breaking LATAM (Latin America) revenue for the second quarter of 2025, driven largely by strong performances in Peru and Argentina, which fuelled a 35 per cent increase in revenue for the region.

The iGaming company’s performance led the group’s total revenue to rise to €303.7 million.

The group, with major operations in Malta, said the positive result was mainly due to high customer activity, with record levels of deposits and casino play.

The sportsbook product, a business-to-business (B2B) solutions provider, also performed well, with a higher profit margin and more revenue than both last year and the previous quarter.

Argentina saw strong growth, with more deposits, higher casino and sportsbook activity and record revenue, while Peru also grew compared to both last year and the previous quarter, mainly thanks to the sportsbook.

EBITDA for the period stood at €84.1 million, an eight per cent increase when compared to the same period of the previous year. Operating cash flow came in at €41.5 million, down from €75.8 million in Q2 2024.

The cost of services for the quarter was €109.8 million, up from €94.7 million last year. This increase is mainly due to higher gaming taxes, which rose because more of Betsson’s revenue came from locally regulated markets. Operating expenses also rose to €193.9 million, up from €112.7 million in Q2 2024.