When Digital Brain, known at the time as Digital Traffic Brain, appeared on Shark Tank in January 2024, its founder Alexiei Dingli secured a record €1.3 million investment from renewable energy, engineering, manufacturing and hospitality entrepreneur, Mark Bajada.
The deal drew national attention and put the company in the spotlight. But what has happened since?
How it started
The firm’s work began with a focus on mobility. Its early work focused on a journey-planning app and traffic simulation highlighted how data could be used to ease congestion and improve reliability for commuters.
“That system was recognised at the Malta Business Awards 2024, where it won the Smart Transport Initiative Award, confirming both the effectiveness of the approach and its influence,” Prof. Dingli tells MaltaCEOs.mt.
On the back of that momentum, Waipoint was launched, a journey optimiser that combines public transport, micro mobility and walking to offer real-time travel options.
Another product, ParkEase, aims to address parking challenges by reducing cruising traffic and making better use of available spaces, currently a finalist in this year’s Malta Business Awards.
“In parallel, we are in active discussions with local and foreign authorities on deployment, with an emphasis on measurable outcomes such as reduced dwell time, higher parking turnover, and improved air quality around popular destinations,” he continues.
How it evolved
The AI company has since expanded into other fields like healthcare, security and even construction.
“In healthcare, our digital nursing station improves visibility of patient workflows and team coordination,” he shares.
Prof. Dingli also explains how the company also expanded into security with an intelligent guard system, designed to improve monitoring. Local councils are also getting help through a litter-watch platform that helps maintain bring-in sites more effectively.
“On construction sites, real-time monitoring enhances safety and progress tracking,” he says.
He continues: “These are the natural extension of our core competency in sensing, prediction and decision support, applied to problems where time and accuracy matter.”
Where it’s going
The former Valletta mayor describes his company as one of the few AI-focused companies in Malta, with a team bringing decades of combined experience in applied artificial intelligence.
“That is why large firms partner with us for specialised expertise, and why we guide major organisations through their AI transformation journeys, from opportunity discovery and data readiness to pilot design, governance, and scaled roll-out,” he shares.
A year after the high-profile investment, the emphasis appears to be on delivery rather than publicity.
Prof. Dingli shares that the aim is now to integrate intelligence into everyday processes in a way that improves efficiency while keeping costs manageable, focusing on production-ready systems, strengthening partnerships and preparing to launch additional modules that will be announced soon.
“Across every sector, our objective is clear: to add a layer of intelligence to any process, making it simpler, faster, and more transparent, while keeping costs low and transforming organisations to harness the full benefits of AI,” he concludes.
Featured Image: Alexei Dingli
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