Keen to make our national theatre a place for everyone and to engage audiences from diverse backgrounds, CEO Massimo Zammit has his work cut out for him as Teatru Manoel strives to bring theatre to the public in ever-fresher ways. All in spite of constantly changing health and safety regulations!

“The pandemic situation remains very fragile and uncertainty persists as containment measures and conditions to organise business activities are revised regularly,” Mr Zammit says.

“So, in our industry, 2022 will bring more pressure to reach audiences through alternative means, increase use of digital tools and digital upskilling, and participate in more cross-sectional collaborations. International exchange will also be crucial for innovation, as we learn from peers abroad, and react to new trends early on,” he continues.

At the pandemic’s peak, theatre makers were met with an identity crisis of sorts, when their medium made a shift to digital platforms. Whilst in many ways this did help save the industry from collapsing, it also presented practitioners with new challenges.

“Online streaming did bridge the gap between the artists and the public, however it can never compare to live theatre. We look forward to live theatre returning more and more in 2022,” Mr Zammit concludes.

This article is part of the serialisation of interviews featured in MaltaCEOs 2022 – an annual high-end publication bringing together some of the country’s most influential business leaders.


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