Stephen Ellul / LinkedIn

The Growth Bully CEO Stephen Ellul on Tuesday shared that the importance of artificial intelligence (AI) cannot be undermined, especially through the ways that it has shaped the future of B2B lead generation.

“AI is the future of B2B lead generation,” he said, before explaining that as a Gen-Z entrepreneur, he has “witnessed first-hand” how AI has “revolutionised and streamlined various business processes”. He noted that B2B lead generation is “no exception” to this.

“AI helps businesses understand their customers better, identify new opportunities, and create more personalised marketing strategies,” Mr Ellul said.

He remarked that through AI tools such as chatbots and predictive analytics, businesses can generate “targeted and relevant leads”, yet it is integral that they do not forget to feed their AI system with “accurate and relevant data”.

This comes as a number of business leaders recently highlighted the importance of AI, while also touching on how the human element is still crucial and should be treated as an “invaluable asset”.

“Investing in AI is not only a smart business decision. It is vital,” Mr Ellul said. He concluded by adding: “Ignore AI and be left behind.”

Mr Ellul founded The Growth Bully in 2021 with the aim to utilise his experience in marketing, events, social media, and business development to assist businesses and brands in connecting with their customers and grow their sales through B2B and B2C activations. The team has since grown and now services over 65 clients across various industries, including medical aesthetics, reproductive health, hospitality, fitness, e-commerce, and real estate, among others.

Featured Image:

The Growth Bully Founder and CEO Stephen Ellul / LinkedIn

Related

LifeCycle (Malta) Foundation

LifeCycle (Malta) Foundation raises €154,645 for treatment and research on renal disease

21 February 2024
by Fabrizio Tabone

Founder and Chairman Alan Curry made the announcement during an event celebrating the achievements of the participants.

CEO Geoffrey Fichte lauds HSBC Malta’s record profit performance in 2023

21 February 2024
by Fabrizio Tabone

The bank registered €133.9 million in pre-tax profit in 2023, leading to it recommending one of its highest annual dividends ...

Founders of family businesses urged to give up ‘greed & ego’ when considering outside investment

21 February 2024
by Fabrizio Tabone

Doreanne Caruana says it isn’t easy for Founders to let go of a business, but it may be a ‘bigger ...

Gabriella Farrugia promoted to Chief Operations Officer at Blue Window Ltd

21 February 2024
by Anthea Cachia

She first joined the company in 2022 as HR Manager, and has since climbed up the corporate ladder.

Close Bitnami banner
Bitnami