Stephen Ellul / LinkedIn

The Growth Bully CEO Stephen Ellul on Tuesday shared that the importance of artificial intelligence (AI) cannot be undermined, especially through the ways that it has shaped the future of B2B lead generation.

“AI is the future of B2B lead generation,” he said, before explaining that as a Gen-Z entrepreneur, he has “witnessed first-hand” how AI has “revolutionised and streamlined various business processes”. He noted that B2B lead generation is “no exception” to this.

“AI helps businesses understand their customers better, identify new opportunities, and create more personalised marketing strategies,” Mr Ellul said.

He remarked that through AI tools such as chatbots and predictive analytics, businesses can generate “targeted and relevant leads”, yet it is integral that they do not forget to feed their AI system with “accurate and relevant data”.

This comes as a number of business leaders recently highlighted the importance of AI, while also touching on how the human element is still crucial and should be treated as an “invaluable asset”.

“Investing in AI is not only a smart business decision. It is vital,” Mr Ellul said. He concluded by adding: “Ignore AI and be left behind.”

Mr Ellul founded The Growth Bully in 2021 with the aim to utilise his experience in marketing, events, social media, and business development to assist businesses and brands in connecting with their customers and grow their sales through B2B and B2C activations. The team has since grown and now services over 65 clients across various industries, including medical aesthetics, reproductive health, hospitality, fitness, e-commerce, and real estate, among others.

Featured Image:

The Growth Bully Founder and CEO Stephen Ellul / LinkedIn

Related

Team building and bonding: Key differences and how you can get the team together

21 June 2024
by Anthea Cachia

Both activities are a great opportunity for employees and leaders to engage in conversation, unwind and have fun.

Richmond Foundation CEO says employers ‘can do much more’ to protect workers’ mental health

21 June 2024
by Fabrizio Tabone

This was highlighted during a conference by the Commission for the Rights of Persons with Disability and Richmond Foundation.

‘Nothing beats personal contact’: Majority of Malta’s CEOs favor physical meetings

21 June 2024
by Fabrizio Tabone

Technology has made it possible to communicate in different ways, yet CEOs still feel the need to have at least ...

Regional Maltese airline celebrates inaugural flights as summer schedule takes off

21 June 2024
by MaltaCEOs

The airline’s summer flight schedule will run until October 2024 with flights operating from Malta to Corfu and Palermo three ...

Close Bitnami banner
Bitnami