Geoffrey Farrugia

In the process of taking their business or product to the international market to expand their global footprint, companies may lose sight of the importance of embracing inclusivity and diversity in their work practices that respect the ways of the country they’re expanding in.

However, the importance and value of inclusivity – whether at the workplace or in how business is conducted – are ever increasing, and for software company HandsOn Systems, this was a natural part of their internationalisation process.

Sharing his thoughts about this, CEO Geoffrey Farrugia says “Internationalisation is not just about selling your product globally. It is about sharing knowledge, culture and experiences and understanding the needs of a country and adapt accordingly.”

Geoffrey Farrugia / LinkedIn

“Kudos to Adrian Borg,” he adds – who heads the company’s international business development – “for his dedication in making sure we achieve this and more.”

Currently, the company is expanding its business in Ghana, where it most recently installed a GPS fleet management and in-vehicle CCTV solution for Accra Brewery.

Based in Malta, HandsOn Systems, which specalises in telematics and GPS technologies, has expanded its business to several countries in recent years, partnering with companies in Italy, Ghana and Oman among others.

Related

Employees / Unsplash

Men still dominating Malta’s boardrooms

11 July 2025
by Nicole Zammit

The gender imbalance across Malta’s corporate landscape remains striking.

Lara Falzon appointed CEO of Yolo Group’s B2B Brands

11 July 2025
by Sam Vassallo

The experienced executive said the firm has 'enormous potential for innovation, strengthening partnerships and scaling across global markets'

Why The Phoenicia Malta is the perfect setting for summer events

11 July 2025
by MaltaCEOs

The Phoenicia Malta blends five-star elegance with award-winning cuisine and exceptional hospitality to create the ideal setting for group events ...

Sophie-Ann Busuttil appointed Director at Luxury Living Technologies following tragic loss of her father

10 July 2025
by Nicole Zammit

For the last two years she has served as head of the group’s Luxury Living Sustainable Hospitality Company.