Justin Tonna on Tuesday shared that he has been appointed CEO at Malta-based iGaming affiliate company WT Gaming.
He joins following more than two years as KaFe Rocks Group Chief Operations Officer.
Mr Tonna has extensive experience in the areas of content marketing and affiliate marketing, which includes two-and-a-half years at digital media and iGaming affiliate company Blexr, where he served as Head of Content and Product Manager. He was also Head of Content for more than nine years at LegendCorp and owned his own content agency, called Artful Quill, for three years. Mr Tonna was also Editor In Chief at Network Publications Ltd for over a year.
He describes himself as having a passion for “learning what users want from their content, how they consume it” and how to “build a team that delivers it”.
Mr Tonna holds a bachelor’s degree in Psychology from University of Malta, and over the course of his career has become particularly skilled in product management and formulating content strategies.
Founded in 2020, WT Gaming specialises in affiliate marketing and promotion for iGaming websites. It was set up in response to the online market’s need for “products and services based on Internet entertainment. Since launch, its efforts have been “concentrated on providing advanced and complete marketing solutions”.
The transition will require a shift towards greater pay transparency.
Malta is positioning itself as a hub for emerging financial sectors, including FinTech, sustainable finance, and insurance-linked securities.
He acknowledges that not every meeting will be perfect, but the key is continuous improvement.
‘It’s a testament to our commitment to growth, innovation, and excellence in aviation maintenance.’