Margaret Zhang, a Chinese-Australian fashion influencer with 1.2 million Instagram followers has been appointed editor-in-chief of Vogue China.
At 27 years old, she’s Vogue’s youngest editor-in-chief, and despite never having edited a magazine, is already a formidable presence in fashion circles, and a fixture on the front rows of leading fashion shows. Shes is the co-founder of Background, a global consultancy company that has worked with several companies the likes of Airbnb to YouTube, and huge fashion brands like Mulberry, where she has been commended for her work in bridging western and Chinese cultures.
Anna Wintour, Vogue’s global editorial director, has spoken out in favour of the appointment, sharing her belief that Ms Zhang can help grow the magazine’s reach in China. “Her international experience, exceptional multi-platform digital expertise and wide-ranging interests are the perfect combination to lead Vogue China into the future,” she said on Vogue.com.
“Margaret understands the emerging trends of a new generation of Chinese and possesses the business acumen needed to leverage our data and insights across new digital platforms. We welcome her creativity and innovation in defining new media approaches and look forward to her bringing global fashion to China while taking Chinese culture to the rest of the world,” added Li Li, managing director of Condé Nast China.
He takes over from Alejandro Gosttuski, who will now take on the role of an Advisor.
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