Gaming Innovation Group (GiG) has appointed Martin Collins as its new Director of Sales and Business Development.
Having joined GiG in 2019 as Director of Talent Acquisition, Mr Collins was promoted to Director of Business Development in May 2020. He has over two decades of experience working within digital markets, 12 of which were spent within the gaming sector.
As part of GiG’s wider commercial strategic approach to better align their sales efforts, Mr Collins will oversee the sales, business development and marketing teams at GiG.
Ben Clemes, CCO and MD of Platform at GiG, said, “Martin has been with GiG for over two and a half years, working as Director of Business Development. Within that time, he has helped to empower the organisation to grow and drive revenue. I am excited to announce Martin’s additional responsibilities and have every confidence that aligning the three teams (sales, business development and marketing) will have a positive impact on our commercial pipeline.”
On his part, Mr Collins, remarked, “having been within the organisation for two and a half years now and having worked heavily with the leadership team to create and deliver our B2B strategy, driving value, growth and revenue at every opportunity; the addition of the combined sales and marketing component drives even more synergy across the organisation and helps ensure alignment in everything we do.”
“I am also lucky enough to inherit two superstars in Ricky Ruddock on the sales team, whom I worked with for over 15 years prior to even coming to GiG; and Rhea Craib, who has successfully delivered our B2B marketing strategy for the last 18 months,” he added, affirming that “with three additional hires starting in September, I am very much looking forward to the challenge and working across the organisation to deliver success to GiG.”
He emphasises the importance of ‘the right approach’ to doing business and building relationships.
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