Networking that works: Real advice for building meaningful connections

For some, networking is an energising opportunity to meet new people and share ideas. For others, the word alone can bring on feelings of anxiety or discomfort.

But regardless of whether you’re a seasoned professional or stepping into your first industry event, one thing is clear: Effective networking isn’t about collecting business cards – it’s about building authentic, lasting relationships.

We asked a number of professionals to share their best networking tips. Their insights offer a fresh, honest perspective on how to approach networking in a way that feels more human, and less transactional.

Don’t call it networking

Fran Moisa, a headhunter, believes that one of the biggest hurdles people face is the word “networking” itself. “Don’t think of it as networking – think of it as going out to a gathering,” she advises. This simple mental shift can reduce the pressure, especially for introverts or those attending for the first time.

Her practical advice includes preparing for the event much like you would for any social gathering: check the venue, the dress code, and the attendee list if available. These small steps, she says, “are a small, yet important psychological comfort.”

Ms Moisa also encourages bringing along someone who shares an interest in the event, particularly if going solo feels daunting. While traditional advice recommends attending alone to make new contacts more easily, she suggests that a familiar face can help you ease into the experience – at least until confidence grows.

Above all, Ms Moisa emphasises that you don’t need to go into “full business mode.” Instead, treat the experience like a regular social interaction: “Talk about that – what do you think of this panel tomorrow?” she suggests, especially if the event is part of a broader conference. The goal, she stresses, is “to focus on speaking with people, and less on exchanging business cards – those follow naturally.”

Think quality, not quantity

“Quality over quantity,” says Martin Dimbleby, Partner at BRND WGN. “Instead of meeting as many people as possible, aim for less but with meaningful conversations.” In his experience, deeper connections far outweigh brief, surface-level interactions.

Mr Dimbleby also recommends looking beyond work to find common ground – be it a shared hobby, a book you’ve both read, or even mutual friends. He adds that being present and truly listening makes a world of difference. “When someone is speaking, give them your full attention,” he says. Not only is this respectful, but it also helps uncover genuine interests and potential for collaboration.

And if you’re new to an industry, don’t be afraid to say so. “Admit what you don’t know,” Mr Dimbleby suggests. Expressing curiosity and a willingness to learn can often lead to more meaningful exchanges than trying to appear overly polished or experienced.

Network on your own terms

Charmaine Mangion, Founder and CEO of Magic Castle Waldorf Childcares, highlights how networking can be uncomfortable for many. “The truth? Networking isn’t about collecting business cards or making small talk. It’s about building genuine, valuable relationships that lead to long-term opportunities,” she explains.

Ms Mangion encourages a mindset shift: instead of focusing on what you can gain, focus on what you can offer. “The most memorable connections happen when conversations feel natural and not transactional.”

She also offers practical advice to make networking feel more natural:

• Go beyond small talk: try “What’s the most exciting thing you’re working on?” instead of “What do you do?”
• Be selective: you don’t need to meet everyone – just the right people.
• Make your follow-ups count: reference something specific from your chat to show you were listening.
• Think long-term: the best connections take time to grow.

She also points out that some of the strongest professional relationships aren’t made at formal networking events, but in more organic settings – industry discussions, mutual introductions, or even social gatherings where business isn’t the main focus.

Follow up like it matters

All of our contributors agree on one key thing: follow-up is essential.

“Follow-up is where real networking happens,” says Matthew Caruana, CEO of JA Malta. He stresses that a simple message after an event – mentioning a topic you discussed or thanking the person for their time – can be the start of something lasting. “A simple message after an event can turn a brief chat into a long-term opportunity.”

Ms Mangion echoes this, saying that “most connections fizzle out because there’s no follow-up.” But she adds that it doesn’t need to be forced – just sincere.

Be generous, be curious, tell a story

Mr Caruana also shared six networking principles he’s found particularly valuable throughout his career.

First, lead with generosity: “Good networking starts with generosity. Lead with value, not a sales pitch – ask how you can help, not what you can get.” He believes the best relationships are built on mutual respect and trust.

Second, focus on building real connections, not just contact lists. “It’s the quality of the relationship, not the quantity of business cards, that matters.”

Third, follow up – and do so thoughtfully.

Fourth, be genuinely curious. “Ask questions, listen deeply, and show genuine interest in others. People remember how you made them feel.”

Fifth, be consistent and keep adding value. Networking isn’t a one-off; it’s a long game.

And finally, tell a story. “People may forget your title, but they’ll remember a good story,” Mr Caruana says. Whether it’s a personal turning point or a lesson learned, stories make you relatable – and memorable.

Making it work for you

At its core, networking doesn’t have to feel fake or exhausting. As Ms Mangion sums it up: “The best connections aren’t forced, and they don’t happen overnight.” They grow through real conversations, thoughtful follow-ups, and a mindset focused on giving more than receiving.

So next time you attend an event – or even just strike up a conversation at a social gathering – try approaching it differently. Be present. Be generous. And most importantly, be yourself.

After all, the next person you meet might just open a door you didn’t know existed.