Enteractive CEO and Founder Mikael Hansson believes the notion of trust will become more of a focal point in the iGaming industry in the coming years.
He insists that this is driven by the emergence of new audiences and the worldwide cultural shift following the pandemic.
“It amplifies the best parts of a sustainable approach to online gambling, and changing regulations mean it will be increasingly necessary to bridge the gap between operators and players,” he says in the latest edition of iGaming Capital.
The increase of work-from-home arrangements is also a key factor for Mr Hansson.
Enteractive, which works with gaming operators around the world to increase retention and player loyalty, used such a model while live-testing its global expansion strategy during the pandemic, and found it surpassed expectations.
“As we grow our business into new markets in coming months and years, we know that our operations can be just as successful, if not more so, in a hybrid or similar scenario,” Mr Hansson says.
Beyond the company’s area of expertise, he is also looking forward to opportunities for the industry to harness new leaps forward in technology.
“AR glasses and VR environments will see innovation in game design where people play, whether overlaying the real-world environment or exploiting third-party virtual worlds online. We are really just scratching the surface, and the future is going to be very, very exciting,” he concludes.
This forms part of a wider feature carried in the latest edition of iGaming Capital.
He served as Deputy CEO and Chief Marketing Officer for the past four years.
‘Looking forward to adding value to the gig economy in Malta and beyond in my new role.‘
He first joined the agency in 1994.
IZI Group are the newest concessionaires behind Malta’s national lottery