sarah stellini

On Tuesday, Neatplay Ltd, the iGaming venture builder, announced the appointment of Sarah Stellini as the company’s Chief Commercial Officer.

Ms Stellini joined the Neatplay team from Hero Gaming, where she served as CEO and Commercial Director for the last two years. She also has a decade of experience in the iGaming industry, having also previously held leadership positions at Betsson Group, including as Head of Marketing and Head of New Business, and at Catena Media.

The role is the first C-Level appointment made by Carla Maree Vella, who was appointed CEO of Neatplay earlier this year. In addition to lining up more senior candidates into the leadership team,

 Commenting on Ms Stellini’s appointment, Ms Vella said that with Ms Stellini’s addition to the team, “Neatplay kicks off its journey of strengthening its core leadership team. [Her] dedication, energy and passion make her an organic fit to the highly entrepreneurial culture that Neatplay fosters.”

Ms Vella also remarked that Ms Stellini’s strong industry experience coupled with her “deep-seated multi-market knowledge” makes her a perfect fit for ensuring that Neatplay’s plans are anchored with “robust commercial targets.”

“Knowing her data driven mindset and her ability to very strategically position brand, I can’t wait to work together to achieve the next milestones for Neatplay,” Ms Vella added.  

On the other hand, Ms Stellini expressed her enthusiasm for her new chapter with Neatplay, “where the vision is broad, truly international and innovative.”

“There are already exciting markets being lined up, with the opportunity for even more through the new partnerships we are building,” Ms Stellini concluded.

In the meantime, Neatplay continues its search for highly strategic marketing partners across a number of geographies “to add more innovative brands alongside the brands it already supports today.”


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