Strategist behind Simon Squibb’s global brand to speak at Malta event 

Jack Whettingsteel, a marketing strategist who helped build entrepreneur and social media sensation Simon Squibb’s global brand, will speak at an event in Malta next month.

He will be a guest speaker at The Business of Influence: Turning a Personal Brand into a Movement, a business breakfast hosted by the Foundation for the Promotion of Entrepreneurial Initiatives (FPEI) at Salini Resort on Thursday, 3rd December.

Mr Whettingsteel is a British entrepreneur who co-founded HelpBnk, a platform that helps people launch and grow their businesses. 

He works closely with Mr Squibb, who has built a massive social media following through videos in which he helps strangers pursue their business dreams. 

Mr Whettingsteel also famously pitched a business idea to Sir Richard Branson on a Virgin Atlantic flight to Jamaica. 

The pitch eventually led to the creation of the ‘Elevator of Dreams’ at Virgin Hotels London-Shoreditch, where an elevator-mounted doorbell and camera allow aspiring entrepreneurs to deliver quick business pitches.

At the FPEI event, Mr Whettingsteel will speak about how people can maximise social media and convert attention into business growth, and will give advice on personal branding and entrepreneurship. 

Mr Whettingsteel will talk through what it takes to turn an ambitious idea into a successful business, including the mistakes and challenges along the way and the opportunities that came out of them. 

The morning will also include further learning options and networking opportunities. 

Tickets are free for FPEI Future Founders Plus members and cost €75 for non-members, with food and drink included. 

“Most entrepreneurs we meet know they need to be visible online, but few know how to turn that visibility into growth,” said Giselle Borg Olivier, Foundation Manager at FPEI. 

“Jack has seen it happen at scale, and he’s as willing to talk about what went wrong as what worked. That experience and candour is what makes a session like this so useful for founders in Malta at any stage.”

You can register in advance by filling up this form.