Starting her iGaming career at NetEnt, Tereza Melicharkova has held senior marketing roles at Pragmatic Play, Relax Gaming and Pariplay.
Looking back at her career, Ms Melicharkova says that “[she’s] been very fortunate to enjoy several important milestones.”
“During my time at Relax Gaming, I organised a boxing event at the Westin Dragonara Hotel in Malta; we brought together operators and suppliers and it’s still talked about to this day,” she says in the latest edition of iGaming Capital.
“Joining Swintt as Head of Marketing has also been a significant achievement,” Ms Melicharkova adds.
The iGaming guru joined Swintt in June 2021 to support the commercial team through a range of marketing initiatives and to drive awareness of the brand among operators and the wider industry.
“I have a lot of responsibility in my role to ensure that Swintt cooperates with the right partners, ranging across the media, affiliates, and streamers we choose to work with. We believe that sustainable strategies bring long-term success,” Ms Melicharkova highlights.
“We need to show the world that this industry is about entertainment, but that we also take responsible gaming seriously. If we all work together towards this goal, I am positive that the industry will have a long and sustainable future,” she concludes.
This forms part of a wider feature carried in the latest edition of iGaming Capital.
‘Never overlook the fundamental concept that technology is always the tool, and never the actual solution.’
She will replace Elizabeth Hardy, whose three-year secondment in the position will end in June.
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The company also announced the promotion of Justine Baldacchino to Head of Sustainability and Analytics.