‘There is no shortage of ways for companies to gain a competitive edge’ – Norman Aquilina

Having held senior positions in the Malta Business Bureau and the Malta Chamber of Commerce, Enterprise, and Industry, Simonds Farsons Cisk Group CEO Norman Aquilina is a leading figure in the local business landscape, and heads a company that enjoys a prime position in the beverage industry.

As Malta reels in from the worst of the COVID-19 pandemic, Mr Aquilina maintains a cautiously optimistic outlook for 2022.

“With many economies still coming to terms with the spillover effects of the pandemic, the expected pace of change in market dynamics is set to continue posing both challenges and opportunities in 2022,” Mr Aquilina says.

“The prospective outlook for many depends heavily on how well-prepared businesses are to take them on. If businesses have learnt anything from COVID-19, it is the importance of being agile and responsive, along with being innovative,” he continues.

Actions companies can take to remain ahead of the curve are “attuning to socio-economic realities, addressing environmental concerns, tapping into emerging trends, keeping up with tech advancements, responding to consumer demands, and updating business practices.”

“There is no shortage of ways for companies to gain a competitive edge that can help them navigate the road ahead,” Mr Aquilina concludes.

This article is part of the serialisation of interviews featured in MaltaCEOs 2022 – an annual high-end publication bringing together some of the country’s most influential business leaders.