EBO has announced the appointment of Simon Hepworth as its new Head of Customer Success within the UK healthcare team.
With more than 30 years of experience within the NHS, he brings a lot off knowledge in healthcare technology, leadership, and operational excellence.
According to the company’s website, Mr Hepworth has held several prominent roles across the NHS, including leading the national rollout of the Digital Waiting List Validation programme at NHS England and serving as Regional Lead for the Mobile First ‘Patient Engagement Portals’ programme across North East and Yorkshire. Earlier in his career, he spearheaded the Electronic Patient Record (EPR) Implementation Team at Leeds Teaching Hospitals Trust, focusing on safer and more effective digital service delivery.
Reflecting on his new role, Mr Hepworth said: “I’ve always believed technology should enable more human healthcare. What attracted me to EBO is its vision to do exactly that, automating key patient conversations with empathy, precision, and scale.”
Mr Hepworth’s decision to join EBO was driven by the company’s reputation for addressing persistent challenges such as patient accessibility, digital exclusion, and inconsistent system functionality. Having worked across both Acute Trusts and national NHS programmes, he sees his move as a natural continuation of his mission to empower frontline healthcare teams through practical, impactful digital innovation.
At EBO, he will focus on building trusted, collaborative relationships with NHS partners, aligning technology to meet the operational and clinical needs of healthcare providers. His aim is to ease pressures on overstretched services, improve patient experiences, and drive meaningful outcomes by offering both hands-on support and strategic guidance.
Dr Gege Gatt, CEO of EBO, praised the appointment, stating: “Simon has spent his career supporting the people who care for patients – bringing compassion, insight, and digital skill to every challenge. At EBO, we’re proud to have his voice and vision shaping our customer success.”
Mr Hepworth closes by emphasising that AI is not about replacing the human touch in healthcare, but about enhancing it.
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