Having seen the growth of the esports sector first-hand, Justin Mifsud, Founder and CEO of World Pro Racing – which organises simulation racing events and broadcasting across the world – is in no doubt as to its potential in the years ahead.

The pandemic, he says, not only boosted esports viewership to levels previously unheard of, but completely changed perceptions of the activity, making clear its capacity to influence sectors beyond its own.

“Esports is growing so rapidly that everyone is now realising how huge the industry can be and looking to get a slice of the cake,” Mr Mifsud says in the latest edition of iGaming Capital..

“The opportunities available are far wider than with traditional sport, not only in financial terms with the multi-million investments taking place, but even having a better chance at competing in real motorsport championships. Motorsport teams today are watching esports events to scout new drivers for their teams.”

This forms part of a wider feature carried in the latest edition of iGaming Capital.

Featured Image:

Justin Mifsud / Playcon

Related

How a witty reply to Jack Whitehall became one of Malta’s most memorable marketing moments

3 July 2026
by Nicole Zammit

Malta's national airline's casual tweet brought Jack Whitehall to Malta.

Ronald Sultana appointed CEO of Gozo Channel

3 July 2026
by Tim Diacono

Marlene Cini has also been appointed Gozo Channel Chairperson.

Malta’s Central Bank Governor urges ECB caution as oil prices ease inflation pressures

3 July 2026
by Nicole Zammit

Speaking to Reuters on the sidelines of the ECB Forum on Central Banking, he said that, with price pressures continuing ...

‘Gozo should market itself as a slow-life destination’ – GTA CEO Joe Muscat

2 July 2026
by Tim Diacono

He warned Gozo risks losing its competitive edge if it seeks to emulate mainland Malta.