‘From vision to nationwide scale, now going global’ – Dennis Schwienbacher, PowerPulse

PowerPulse, Malta’s first homegrown protein bar, is gearing up for a significant growth phase following a new partnership with Miller Distributors. This collaboration will not only increase the bar’s availability across Malta but also introduce the brand to major European airports for the first time.

Dennis Schwienbacher, the Maltese entrepreneur and fitness trainer, said that seeing PowerPulse grow from a vision into nationwide scale, now reaching international distribution, has been incredible.

“It all happened fast through commitment, passion and relentless drive,” he said. “Having the brand I built from the ground up now stand beside global heavyweights is a testament to how far we’ve come.”

Starting in January, Miller Distributors will supply PowerPulse to a wide range of retailers throughout Malta, including supermarkets, convenience stores, and gyms.This expanded presence aims to make the brand a familiar choice for those seeking nutritious snacks on the go.

In addition to the nationwide rollout, PowerPulse will begin its international journey with launches planned in 14 stores across four key airports: Malta International, Athens International, Thessaloniki International, and Belgrade Nikola Tesla.

Each bar packs 17 grams of protein, contains only 1.7 grams of sugar, and offers 6.5 grams of fiber, with carbohydrates derived mainly from polyols instead of added sugars.

The bar’s signature flavour, CORE 50, combines indulgent notes of cookie dough, almond cream, caramel, and milk chocolate with a smooth, soft texture.

Since its launch, PowerPulse has been gaining traction among a diverse audience, from athletes and fitness enthusiasts to office workers seeking a healthy energy boost, often outperforming well-known international brands where it is available.

Miller Distributors emphasised that this partnership aligns with their strategy to support promising brands that cater to growing consumer demand for convenient, high-quality nutrition.

The initial distribution push begins early next year, with further international expansion plans under consideration.