How to build influential connections in Malta and beyond: 242.group’s James Cassar

In this latest series, first carried on MaltaCEOs 2024 – the annual publication featuring 50 of Malta’s most influential CEOs in wide ranging interviews and much more – we discover what C-suite heavyweights have to say about making and maintaining connections that count.

With a PhD in International Events, Dr James Cassar is an events and expos producer, entrepreneur, and Managing Director at 242.group, which brings together multiple brands in the exciting and ever-evolving industry of events, expos and merchandise.

“Networking is the heart of business. Business is built on trust, and networking gives anyone the opportunity to be trusted by others. As more platforms emerge, business-niche-specific events that connect guests with others who may be relevant to their business are gaining popularity. Many C-level executives are being drawn to higher-end curated opportunities that target intimate crowds of like participants.

“Networking isn’t always fun or productive, but the best opportunities often come when you least expect them.”

James Cassar, Managing Director of 242.group

“When deciding which event or membership club to join, it is better to sign up for just a few sector-specific ones and become an active participant, as this turns you into a point of reference and opens up new opportunities. Taking on too many commitments without investing enough time in them yields a very low return, and incurs an opportunity cost. Networking should be prioritised as an essential part of any business development role. It isn’t always fun or productive, but the best opportunities often come when you least expect them.”

This feature was first carried on the 2024 edition of the annual print publication MaltaCEOs, the sister brand to MaltaCEOs.mt, both produced by Content House Group.