Geoffrey Fichte

HSBC Malta CEO Geoffrey Fichte has emphasised that continuity of people, relationships and expertise will remain at the heart of the bank’s transition to CrediaBank, as the proposed acquisition moves forward, subject to regulatory approval.

His comments came as HSBC Malta hosted a series of events celebrating employees and customers, including its annual Townhall, a customer summer event and its annual staff celebration. Throughout the events, the bank highlighted the role its workforce and longstanding customer relationships have played in its success, while reassuring employees that they will continue to shape the organisation following its transition to CrediaBank.

“The continuity of people, relationships and expertise is the foundation of our transformation and upgrade programme to CrediaBank,” Mr Fichte said.

“Our greatest strength has always been our people and the relationships we have built with our customers over many years.”

He stressed that, despite the proposed acquisition, operations remain unchanged.

Left: HSBC Malta CEO Geoffrey Fichte interacting with customers during the customer summer event

“As we progress towards the proposed acquisition by CrediaBank, subject to regulatory approval, it remains very much business as usual,” he said.

“We continue to focus on delivering the highest standards of service to our customers, investing in our colleagues and supporting the communities we serve. This is the same team that will carry it forward into CrediaBank’s next chapter.”

Mr Fichte also described continuity as “non-negotiable”, saying the transaction is being built on the trust of customers and the dedication of employees.

“While organisations evolve, the values that define them endure,” he said.

“As the transaction progresses, subject to regulatory approval, we do so from a position of strength, built on the trust of our customers and the dedication of our colleagues. That continuity, of people, of relationships, of expertise, is non-negotiable. It is the foundation this transition is being built on.”

Looking ahead, he said the transition presents an opportunity to build “an even stronger bank”, while continuing to deliver for customers, create opportunities for employees and support Malta’s economic growth.

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