‘It’s a concern for all of us’ – HSBC Malta campaign tackles sustainable water usage

‘Catch the Drop’, a campaign being executed by HSBC Malta at 17 SkolaSajf centres throughout the summer months, is seeking to raise awareness about water conservation amongst young students.

This initiative has reached thousands of Maltese and Gozitan students in the past few years and appertains to HSBC Group’s eight-year, $150 million Water Programme.

“As water is an indispensable resource, saving water is a concern for all of us,” Caroline Buhagiar Klass, HSBC’s Head of HR and Corporate Sustainability said.

“However, if we take responsibility, each one of us can become instrumental in helping to conserve water,” she continued.

As part of the ‘Catch the Drop’ campaign, HSBC Malta provides play workers at the SkolaSajf centres with information booklets containing activities related to sustainable water usage practices.

The play workers are encouraged to carry out such activities with the students, who are then given the leaflets to take home.

“In line with HSBC Malta’s ambitious commitment towards sustainability and becoming net zero by 2030, the HSBC Water Programme has proven to be successful in tackling the global water challenge through water provision, protection, education, and scientific research,” Ms Buhagiar Klass continued.

Thanks to funds from the HSBC Group’s Global Water Programme, the bank’s local branch has invested close to €1 million on water projects in Malta and Gozo since 2013.

Said investment has been split between several projects, such as the aforementioned campaign, Water Explorer, and the Malta CSR Institute.