Keith Cassar promoted to Chief Data and Analytics Officer at Marketzoo and Game Lounge

Keith Cassar has been named Chief Data and Analytics Officer at Marketzoo and its subsidiary Game Lounge. While he made the announcement on Wednesday, he started working in his new position last month.

He previously served as Head of Data at Game Lounge for just over two years, during which time he was tasked with leading the data department, developing and implementing data architecture, and also establishing data governance protocols, among other responsibilities.

Prior to that, Mr Cassar gained valuable experience in analytics and data engineering at a number of other companies, including seven years at King, the mobile game company that is behind the likes of Candy Crush and Farm Heroes, where he worked as Principal Data Engineer, among other roles. He also worked at Zenith for more than two years as Lead Developer and Database Developer, and also served in various roles at The A&A Group, HCL Limited, and ISL Malta.

His specialisations include databases, security management, building data pipelines, and optimising database performance.

Mr Cassar holds a Master of Science in Information Security and Mathematics from Royal Holloway University of London, and a Bachelor of Science in IT (Hons) from University of Malta. He is also a Certified Information Systems Security Professional.

Marketzoo is the Stockholm-based parent company of a group of digital companies focused on performance marketing and iGaming. Game Lounge, which was founded in 2011 and is based in St Julian’s, Malta, is an iGaming affiliate company that provides digital marketing services in the online casino and sports betting industries, with a constantly growing portfolio of clients.