Keith Cassar / LinkedIn

Keith Cassar has been named Chief Data and Analytics Officer at Marketzoo and its subsidiary Game Lounge. While he made the announcement on Wednesday, he started working in his new position last month.

He previously served as Head of Data at Game Lounge for just over two years, during which time he was tasked with leading the data department, developing and implementing data architecture, and also establishing data governance protocols, among other responsibilities.

Prior to that, Mr Cassar gained valuable experience in analytics and data engineering at a number of other companies, including seven years at King, the mobile game company that is behind the likes of Candy Crush and Farm Heroes, where he worked as Principal Data Engineer, among other roles. He also worked at Zenith for more than two years as Lead Developer and Database Developer, and also served in various roles at The A&A Group, HCL Limited, and ISL Malta.

His specialisations include databases, security management, building data pipelines, and optimising database performance.

Mr Cassar holds a Master of Science in Information Security and Mathematics from Royal Holloway University of London, and a Bachelor of Science in IT (Hons) from University of Malta. He is also a Certified Information Systems Security Professional.

Marketzoo is the Stockholm-based parent company of a group of digital companies focused on performance marketing and iGaming. Game Lounge, which was founded in 2011 and is based in St Julian’s, Malta, is an iGaming affiliate company that provides digital marketing services in the online casino and sports betting industries, with a constantly growing portfolio of clients.

Featured Image:

Keith Cassar / LinkedIn

Related

David Flynn / GoFundMe

Glitnor Group NED David Flynn completes month-long cycling journey from Sweden to Malta

2 October 2023
by Fabrizio Tabone

At the time of writing, his journey has led to £24,849 (€28,665) being raised for mental health charities.

‘Failure is not the end, but rather a stepping stone towards success’ – Hudson Chairman Alfie Borg

2 October 2023
by Fabrizio Tabone

He remarks that people tend to mistakenly view failure as a ‘setback’ or ‘disappointment’.

Are university degrees still must-haves for corporate jobs? Walmart doesn’t think so

30 September 2023
by Fabrizio Tabone

University degrees still offer a route into industry, but nowadays, there are different ways of getting a dream job.

‘The yachting community in Malta is at a pivotal moment’ – MaritimeMT CEO

29 September 2023
by Fabrizio Tabone

Pauline Micallef was speaking after Yachting Malta took part in the Cannes Yachting Festival.

Close Bitnami banner
Bitnami