Luke Azzopardi

Switch’s Marketing Manager Luke Azzopardi speaks of the struggles of leadership and shares how he too sometimes “feels demotivated and needs a break”.

“Today I learned a valuable lesson from a colleague, that good leaders show vulnerability,” Mr Azzopardi stated. When it comes to leadership people tend to look at the perks and frills, and sometimes fail to see the struggles that leaders face in their day-to-day life.

Mr Azzopardi argues that it is fine for leaders to show their human side. If nothing else, it helps to make them “more relatable.”

“Leadership is not about being 100 per cent reliable, or always saying the right thing, or always being available no matter what, or always being positive and upbeat, or always looking at the bright side,” he affirms, adding that “[he] used to think that trying to project those things will make the people around [him] feel supported.”

However, “while on paper it sounds right, I learned it makes you seem inhuman to the people around you. It’s unrelatable.”

The reason for this is that when a leader is falsely trying to project a high level of energy, those around them might feel demotivated because it leads them to feel like they cannot match up. Mr Azzopardi admits to not always being positive and upbeat and to not always having the energy to look on the bright side.

And that is perfectly fine.

“I know for a fact that I am none of those things 100 per cent of the time. Not even close,” he says. “There are days I struggle to get out of bed. There are days I feel demotivated and tired. Days when I just need a break.”

“Act the way you want others to act around you,” the Marketing Manager concludes.

Related

Central Bank Governor dismisses European recession fears in POLITICO interview

15 May 2026
by Nicole Zammit

Current forecasts from the European Central Bank still point towards recession being avoided.

Former FBI Most Wanted hacker to challenge how Maltese CEOs think about security

15 May 2026
by MaltaCEOs

He hacked a nuclear facility at 16. The FBI put him on their most wanted list. Now he is asking ...

Why building a wine cellar has become more exciting than ever

15 May 2026
by MaltaCEOs

'No longer only about locking something away for a distant future.'

AI may be rewarding candidates who game the system, Maltese recruiters warn

14 May 2026
by Nicole Zammit

'The technology is evolving fast.'