‘Malta’s linguistic and cultural identity offers unique opportunities for bespoke AI’ – Prof Claudia Borg

This is the fourth part of a six-part series exploring the state of play when it comes to AI adoption in Malta, in the view of local experts in the field. This third iteration explores the views of Associate Professor at the Department of Artificial Intelligence at the University of Malta, Claudia Borg.

“Malta’s distinctive linguistic and cultural identity offers unique opportunities for bespoke AI applications, particularly in Natural Language Processing (NLP).

“AI tools focused on the Maltese language – like chatbots and sentiment analysis – are transforming customer engagement and public sector services.

“Industries such as healthcare, tourism and transport are collaborating with researchers to develop AI solutions for personalisation and efficiency.

“However, much AI use remains informal, with employees leveraging tools independently rather than as part of a deliberate, organisation-wide strategy.

“Many organisations are tethered to traditional workflows and struggle to visualise how AI can enhance or even replace them. Fostering AI education and upskilling employees is critical to drive intentional, strategic adoption across industries.”

This forms part of a feature first published on Malta CEOs 2025, the sister print brand to MaltaCEOs.mt, both owned by Content House.