Mate Bacic takes over as CEO of Tipico Group

Mate Bacic will be taking over as CEO of the Tipico Group, a provider of sports betting and online gaming headquartered in St Julian’s, effective from 1st May 2026.

He succeeds Alex Hefer, who is stepping down following the successful completion of Tipico’s acquisition by the Banijay Group.

Tipico Group said that as CEO, Mr Bacic will focus on further strengthening market leadership in Germany and Austria and will guide the company into its next phase of growth as part of the Banijay Group.

Mr Bacic has been part of the Tipico Group for nearly a decade.

As Managing Director of Tipico Retail Services GmbH, he played a key role in building and transforming the retail network, which today comprises more than 1,250 shops across Germany and Austria. Most recently, as CEO of the Atlas Group, he led the successful integration of ADMIRAL Austria into the Tipico Group.

Mr Bacic said: “I am very much looking forward to be leading Tipico at this defining moment. We have a strong brand, a highly engaged team, and reliable partners by our side.

“Together with Banijay, we will accelerate innovation, invest in technology, and set new standards in service. Our ambition is to deliver the best and safest experience for sports betting fans – across our digital platforms and more than 1,250 shops. I would also like to thank Axel for the trust and close collaboration, and for his significant contribution to positioning Tipico so well for the future.”

Outgoing CEO Axel Hefer said: “Almost three years ago I set foot on the sunny island of Malta starting my journey at Tipico – a stranger to the industry – setting sails for international expansion and growth.

“Accompanied by an amazing team we have not only repositioned the business but also created a European Champion through the merger with Banijay Group. With the closing of the transaction today my journey is coming to an end. Thanks to everybody who has made this an amazing experience.”

Banijay Group’s acquisition of Tipico has also led to a number of other upper management changes. Nicolas Béraud, former Betclic CEO, will serve as Chairman of the Board of Banijay Gaming, while Lov Group Invest remains President.

Joachim Baca, Chairman and former CEO of Tipico, will serve as Vice-Chairman of the Board of Banijay Gaming. Julien Brun, formerly COO, will serve as CEO of Betclic.