Eight supermarkets around Malta have come together under one brand name following a merger earlier on this year.

The supermarket brands, previously known to shoppers as Park Towers, Valyou, Tower, and Trolees, will be welcoming customers under the new banner ‘Welbee’s Supermarket’ as of today.

Philip Borg / Retail Marketing

“It’s been 75 years since we opened the first Maltese supermarket on Tower Road, Sliema. Since then, we’ve been growing and doing our best to keep our customers satisfied, gladly seeing them return every week to their familiar outlets,” Director Philip Borg said.

“The same supermarkets will now be welcoming customers to the new Welbee’s outlets,” Mr Borg continued.

Welbee’s eight different locations can be found in Sliema, Paceville, Santa Venera, Balluta, Naxxar, Spinola, Qawra, and Mellieha.

“Our principle values will not change. Under the new brand ‘Welbee’s’ and thanks to this synergy we have reduced prices to the benefit of the customer,” Director Chris Borg added.

“However, this will not happen at the expense of our decades long promise of customer service, shopping experience, and convenience,” he concluded.

The newly-revealed brand has made a commitment to reduce the use of plastic in its packaging and support local brands by stocking of locally-sourced products.

Related

Geoffrey Fichte

HSBC Bank Malta’s ‘strong’ start to 2023 driven by increase in interest rates, says CEO

30 May 2023
by Fabrizio Tabone

The bank registered €26.5 million in pre-tax profit during 2023’s opening three months, up by €21.7 million from the same ...

Etienne Attard named new Express Trailers CEO

30 May 2023
by Fabrizio Tabone

He fills the position which has been vacant since Franco Azzopardi’s departure last October.

‘It’s been an honour’: Recruitment Director Krysta Muscat leaves Connections Group after 12 years

30 May 2023
by Fabrizio Tabone

She first joined the recruitment group as a Recruitment Consultant, before working her way up the company ladder.

Atlas Insurance CEO thanks outgoing Chair Lawrence Zammit

30 May 2023
by Fabrizio Tabone

Malcolm Booker will replace Mr Zammit as Chair of the Board of Directors at Atlas Insurance PCC Limited.

Close Bitnami banner
Bitnami