Eight supermarkets around Malta have come together under one brand name following a merger earlier on this year.

The supermarket brands, previously known to shoppers as Park Towers, Valyou, Tower, and Trolees, will be welcoming customers under the new banner ‘Welbee’s Supermarket’ as of today.

Philip Borg / Retail Marketing

“It’s been 75 years since we opened the first Maltese supermarket on Tower Road, Sliema. Since then, we’ve been growing and doing our best to keep our customers satisfied, gladly seeing them return every week to their familiar outlets,” Director Philip Borg said.

“The same supermarkets will now be welcoming customers to the new Welbee’s outlets,” Mr Borg continued.

Welbee’s eight different locations can be found in Sliema, Paceville, Santa Venera, Balluta, Naxxar, Spinola, Qawra, and Mellieha.

“Our principle values will not change. Under the new brand ‘Welbee’s’ and thanks to this synergy we have reduced prices to the benefit of the customer,” Director Chris Borg added.

“However, this will not happen at the expense of our decades long promise of customer service, shopping experience, and convenience,” he concluded.

The newly-revealed brand has made a commitment to reduce the use of plastic in its packaging and support local brands by stocking of locally-sourced products.

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