Malta-based hotel investments firm, HV Hospitality – a subsidiary of Hili Ventures – has announced the appointment of Petra Deuter as its new Chief Executive Officer.
Ms Deuter brings more than 20 years’ strategic management experience in travel and hospitality to the role, described by the company as a hybrid professional, a tri-lingual communicator and a cross-cultural leader.
Commenting on her appointment and subsequent relocation to Malta, the CEO says, “I accepted this opportunity to fulfil my professional dream. It is a culmination of everything I have done so far in my career. On a personal level, I’m thrilled to embark on another exotic adventure, Malta being a location which addresses many of my personal interests in art, culture, languages and, of course, the incomparable Mediterranean lifestyle at the sea.”
Ms Deuter adds that for years, her professional desire has been to build and grow ‘her own’ conscious luxury boutique hotel and resorts brand, using her vast commercial and operational travel and hospitality knowledge.
“Having experienced the pandemic, the effect it has had on me personally as well as on our beloved hospitality industry, my vision has only been cemented in wanting to bring together outstanding professionals, stunning locations, art, culture and local communities with a new responsible luxury travel offering, creating awe-inspiring new guest experiences.”
As part of her role, the CEO will also oversee the delivery of HV Hospitality’s first project – the redevelopment of the new hotel and villas on Comino. “I am very inspired by this development. It will bring a totally new sustainable luxury travel experience to the Mediterranean and allows HV Hospitality to create and implement a conscious approach to natural surroundings, involving local people and the community,” she asserts.
“Being part of such an impressive, responsible development project, one which is setting new standards in sustainable integrated luxury resorts in the Mediterranean, gives me immense personal satisfaction.”
Previously, she worked across Europe and the Americas in executive positions with Lufthansa Airlines, Accor Hotels and London & Regional properties/L+R Hotels, among others.
Commenting on the appointment, Victor Tedesco, Chairman of HV Hospitality, says “We are delighted to welcome Petra Deuter to HV Hospitality. She shares our company’s commitment to the dynamic growth and service excellence that will underpin our hotel brand’s international repute. Her vast experience in travel and hospitality and her acute understanding of the evolving desires and expectations of discerning luxury travellers will be invaluable to the success of our growth trajectory.”
HV Hospitality was established in 2019, with a focus on identifying and developing boutique hotels, retreats and sanctuaries in Europe which are destined for landmark status.
He served as Deputy CEO and Chief Marketing Officer for the past four years.
‘Looking forward to adding value to the gig economy in Malta and beyond in my new role.‘
He first joined the agency in 1994.
IZI Group are the newest concessionaires behind Malta’s national lottery