P&G CEO predicts high demand for cleaning products post-COVID

“I think we’ve all gotten in habits of cleaning. We’ve got in the habit of the home being a bigger part of our life,” said Procter & Gamble Chairman and CEO David Taylor in an interview with CNBC. “In many ways, these habits will likely sustain for… an extended period of time post-pandemic, and that bodes well for many of the categories we compete in.”

The company, which has one of the strongest portfolios of consumer goods, including cleaning and beauty brands like Mr Clean and Fairy, was tipped to be among those that stood to gain from COVID-19. And while the initial rush for cleaning products seems to have ceased, the CEO believes that the effects on consumer behaviour will be long lasting.

“I think consumers recognise there’s still a lot of variability ahead in what could happen so they’re going to maintain a little more than they did pre-pandemic,” he said.

Mr Taylor continued to say that he foresees a continued focus on cleaning and hygiene, and while CNBC reports that investors are unsure of the longevity of COVID-related sales boosts as economic activity resumes and the virus threat alleviates, the CEO believes “health, cleaning and hygiene is going to remain strong post-pandemic.”