Malta-based iGaming performance marketing company, Raketech, has acquired Infinileads S.L, placing the company in position to enter Latin American emerging markets, such as Argentina, Mexico and Peru, in addition to Infinileads’ current core markets of Spain, Italy and Portugal.
Commenting on the acquisition, Oskar Mühlbach, CEO of Raketech said “With the acquisition of Infinileads, we significantly increase our geographical footprint, taking strong positions on the emerging Latin American market as well as Southern Europe.”
The CEO adds that Infinileads’ scalable product portfolio aligns well with Raketech’s own scalable platform strategy, “and they have proven that with relative low investments and short go-to-market time, it is possible to take significant positions in emerging markets.”
“I am very happy that with the help of the Infinileads team, we can continue to scale the Free-to-play concept to several new markets,” he concludes.
Through the acquisition, Raketech’s revenues within these new regions are expected to reach approximately 5 per cent of the group’s total revenues in Q4 2021.
Infinileads’ extensive Free-to-play casino game library is expected to enhance Raketech’s Free-to-play portfolio, as well as open doors to additional revenues for the company, by also offering marketing solutions to game providers and game studios.
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