Relax Gaming has announced that it will be integrating online games provider RubyPlay’s suite of titles through a Powered By Relax partnership deal.
Thanks to the deal, RubyPlay – a Malta-based igaming supplier which has established itself as one of gaming’s most exciting player-focused suppliers – will be able to greatly expand its existing presence across European and MGA markets via Relax’s platform.
“RubyPlay has firmly established a name for creating original player-centric content that’s recognised and loved by a wide range of demographics, and we’re sure they will prove a welcome addition to the Relax family, said Simon Hammon, Chief Product Officer at Relax, commenting on the partnership.
“This latest deal continues to highlight the value we offer by bringing studios onto our platform – not only for our excellent distribution and reach, but also in what we can do to help further boost their profile with our top tier operator partners, who value top quality games,” he continued.
Meanwhile, Ittai Zur, Chief Operating Officer at RubyPlay expressed his excitement at the deal, affirming, “we couldn’t be more thrilled about this partnership with Relax Gaming. Our passion for creating the best land-based experience that online gaming can enjoy is the driving force behind what we do.”
Describing Relax as “an esteemed gaming hub with a strong reputation for flexibility, fairness and speed-to-market”, the COO continued, “we look forward to a long and prosperous relationship.”
Ittai Zur / Sigma
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