SOFTSWISS Managed Services adds content management to its offerings

Widely-acclaimed iGaming expert SOFTSWISS Managed Services has just announced the launch of a new service – content management.

The new team providing said service is focused on providing full content support for online casino brands from scratch, optimised and accelerates the setup of projects operating on the SOFTSWISS platform, and covers ongoing content management for online casinos.

“We have noticed that our clients are interested in cooperation, and our experience allows us to provide such services at a high level,” Content Management Team Lead Alena Pratasevich said.

“Our team includes Content Managers, Designers, and Operation Managers. This full-fledged service covers all the needs of content preparation for online casinos,” she continued.

The new content management service is available in English and offers two types of service: pre-launch services and ongoing content management.

Within pre-launch services, Managers assist clients in preparing all the content before the project is launched. In particular, managers help sort games by subject and type, customise locales, create text and visuals, and publish information on the website. All content is made according to the requirements and needs of the clients and their players.

On the other hand, ongoing content management provides content support for launched projects. In this case, the content management team is responsible for publishing new game releases as well as preparing content tournaments and bonuses for holiday or thematic promo campaigns.

This service is another tool that helps in brand promotion, as high-quality content directly affects the player activity and, in turn, the results of marketing campaigns.

“It’s one of our key goals to improve the level of services we provide,” Deputy Head of B2C Artyom Rudakov said.

“Therefore, we are constantly looking for new tools to meet the requirements and needs of our clients. The content management team is the latest addition to Managed Services, which is already in demand with our partners,” he concluded.

Earlier this year, SOFTSWISS Managed Services expanded its structure and introduced the Player Reactivation service.