‘To stay competitive, you must be fully equipped and prepared to tackle changes’ – Farsons Group CEO

With Norman Aquilina at the helm as Group Chief Executive, Simonds Farsons Cisk plc holds a leading market position in the beverage industry and FMCG sector. Apart from brewers and beverage producers, the group includes subsidiaries within the food and beverage importation, and fast-food franchise business.

“Considering today’s volatile environment, staying nimble and vigilant is critical. While this may imply the need to maintain a responsive short-term strategy, what is certain is that both short- and long-term strategies should remain intrinsically linked. Although you must stay watchful of your bottom line, this should never come at the cost of losing sight of the horizon.

“Being confident when predicting major threats to the industry in today’s unstable circumstances is difficult, but we are now better prepared to take on whatever the market may throw at us. Mainly driven by supply chain considerations, businesses are opting for flexibly structured outfits and more variable cost-based business models, which are more responsive and adaptable to a rapidly changing environment.

“It is increasingly difficult to anticipate any trending changes, so being able to swiftly adapt, react and respond have become more important than ever before. To stay competitive, you must be fully equipped and prepared to tackle the changes with a proper set-up and – equally important – the right mindset.”

This feature was first carried in the MaltaCEOs 2023 print publication, the sister brand to MaltaCEOs.mt, both produced by Content House Group