Kinnie, a Maltese soft drink, is now also produced in Ghana, marking the brand’s first manufacturing footprint on the African continent.
“This launch is not just about bringing a drink to market – it’s about forging a long-term partnership with our established and reputable partner in Ghana, investing in local capability, and sharing a piece of Maltese heritage with West Africa,” said Michael Farrugia, Deputy CEO (Beverage Business) of Simonds Farsons Cisk plc.
“Ghana’s vibrant culture, business-friendly environment, rapidly growing beverage market and appreciation for herbal-infused beverages make it the perfect place for our first African production,” added Mr Farrugia.
Through this franchise partnership, all operations – from production to distribution – are carried out by the Ghanaian partner company with ongoing support from Malta.
Fouad Moufarrej, Managing Director of Acadia Industries, added: “We are confident Ghanaian consumers will embrace this unique beverage that is distinctly different from most other soft drinks on the market today.”
According to a press release, Simonds Farsons Cisk has plans to introduce Kinnie to other markets in both West Africa and East Africa during the next two to three years.
Featured Image:
At centre, Fouad Moufarrej, Managing Director - Acadia Industries, to his right, Michael Farrugia, Deputy CEO (Beverage Business) and Stephen Sultana, Head of International Business Development – Simonds Farsons Cisk plc with the Ghanaian team. At Mr Moufarrej’s left, Sharif Hashem, Chief Operating Officer - Acadia Industries
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