British virtual and augmented reality content studio Draw & Code announced that it will be opening a new R&D and product development studio in Malta.

The new branch will focus on innovation, particularly in developing original IP in the AR and VR space while seeking to build on Draw & Code’s existing patent portfolio.

“We discovered Malta’s interactive and spatial technology scene while working with exciting new tech developed on the island and we felt an affinity with the people and the place immediately,” John Keefe, the company’s Co-Founder and Technology Director said.

“Like our Liverpool home and with some similarities to our extended visits to the US West Coast, Malta is a place where natural and human history meets technology; the environment feels like it’s teemin with stories and we’re at home in a place like that,” he continued.

With 130 projects completed over the last decade, Draw & Code is known as a prolific and respected virtual and augmented reality content studio.

Acting as an agile development team that enables global brands such as Mercedes-Benz, Sony Music, Warner Bros and Nokia to embrace the latest emerging technology, Draw & Code’s client work is growing and now the next step for them is a dedicated facility to develop their own IP.

This investment in a new studio has been enabled by support from Malta Enterprise, the agency tasked with economic development and strategy on the island.

One of their areas of focus is developing Malta’s already growing technology and games ecosystem, something that appealed to Draw & Code as they sought an EU presence to guard against the effects of Brexit and to extend their reach beyond the UK.

Featured Image:

John Keefe / LinkedIn

Related

Jenna Vassallo

Is it true that working mothers are less committed to work? Jenna Vassallo thinks not

27 November 2022
by Bernice Camilleri

She is quite vociferous in advocating the improvement of parental leave policies.

Malta Stock Exchange holds annual awards dinner

26 November 2022
by Bernice Camilleri

APS Bank CEO and Chairman of the Malta Bankers’ Association, Marcel Cassar, was a guest of honour at the dinner.

Will stores have a bigger storm to weather this Black Friday?

25 November 2022
by Bernice Camilleri

'Inflation, the war and all the other uncertainties that Malta is facing, might actually be bigger threats than the weather ...

Why should companies speak openly about the salaries they offer?

25 November 2022
by Bernice Camilleri

Recruiter Francesca Ellul stresses the importance of salary transparency when advertising vacancies.

Close Bitnami banner
Bitnami