What should stay the same in business? Ludwig Farrugia questions the ‘change equals progress’ mindset

In a world where change is often celebrated as the key to progress, it’s easy to overlook the importance of stability. Ludwig Farrugia, Area Director of Sales and Marketing for the St Julians Cluster at Corinthia Hotels, challenges this mindset with a refreshing perspective: “A lot of people talk about what to change in the future. No one ever says what NOT to change!”

While adapting to new trends and technologies is essential, Mr Farrugia emphasises that certain core values, practices, and principles should remain constant.

Fundamental values must stand the test of time

According to Mr Farrugia, businesses and individuals should never compromise on integrity, respect, and authenticity. “Adapting strategy is necessary, but losing sight of core values can erode trust and identity,” he explains. No matter how much industries evolve, ethical business practices and strong personal character will always be fundamental to long-term success.

A customer-centric approach should never fade

With markets continuously shifting, businesses often refine their strategies to stay competitive. However, Mr Farrugia believes that customer focus should remain unchanged. “The ‘how’ may evolve, but the ‘why’, serving customers in the best way possible, must stay constant.” Ensuring customers feel valued and prioritised is a timeless principle that sustains brand loyalty and business growth.

Passion and drive: The engine of success

Technology and automation have revolutionised industries, yet Mr Farrugia warns against sacrificing human passion for efficiency. “Innovation is exciting, but motivation and enthusiasm should not be lost in the pursuit of progress,” he notes. Passionate employees and leaders are the driving force behind groundbreaking ideas, exceptional service, and meaningful relationships.

Culture and team spirit strengthen organisations

Strong company culture enourages engagement and loyalty. As businesses grow, Mr Farrugia stresses the importance of preserving a positive work environment. “Growth should enhance culture, not dismantle it,” he advises. Maintaining a supportive, collaborative atmosphere ensures that employees

Striking the right balance

For businesses and individuals alike, progress requires evolution. However, Mr Farrugia highlights the importance of knowing what not to change. “The best leaders and organisations balance innovation with tradition, adapting without losing their essence.”

As industries move forward, this perspective serves as a crucial reminder: not all change is beneficial, and some things are best left untouched.