Betting trends for 2025: What to expect from the industry in the coming year

Sports betting today is one of the most promising verticals in affiliate marketing, which is rapidly expanding, profits are soaring, and new regulations are being adopted.

It is no wonder that many people in the business are drawn to betting and have achieved significant success in this sector over the years.

But what about 2025? Let’s take a look at the forecasts with 888STARZ Partners.

Revenue predictions

In 2024, the online sports betting industry revenues is projected to reach an impressive $45.43 billion. While this is already substantial, it’s far from the limit. Experts expect that revenues would increase to $65.14 billion by 2029, with an annual growth rate of 7.47 per cent.

Key drivers of this growth include:

● The increasing popularity of spectator sports;

● Legalisation of bookmakers in multiple countries worldwide;

● Greater internet access;

● Collaborations between bookmakers and media;

● Rising global incomes.

Promising GEOs in betting niche

Here are some of the most prominent and intriguing GEOs in 2025:

Europe

In the coming years, European countries are expected to take the lead in the Betting market.

European officials recognise that betting generates substantial revenue. They also understand that outright bans achieve little, and the best way to regulate the market is through reasonable legislation. That’s why Europe is expected to become the hub of both online and offline betting by 2025.

Asia

The Asia-Pacific region is also stepping into the spotlight. Recognising the opportunities betting presents, many Asian governments are preparing to legalise it. While navigating the East requires a nuanced approach – given the unfamiliar cultural and regulatory landscape for many Europeans – experts are optimistic about the market’s potential.

Africa

Africa is emerging as a significant player in the global betting market. While the continent’s market is still developing, it holds immense potential due to its rapid digital growth and a young, tech-savvy population.

Several African nations have started to develop legislation that promotes growth while also providing a fair and safe betting environment. Nigeria, South Africa, and Kenya are leading the way with well-established markets and clear legal frameworks that support both land-based and online betting operations.

Key trends in modern Betting for 2025

Let’s look at the key developments shaping the industry today and what to expect in the near future.

1: Clear “No” to illegal operators

Governments worldwide are tightening regulations in the betting sector, leaving no room for unauthorised operators. Bookmakers must now operate legally or exit the market. Obtaining the necessary licenses is straightforward for those who run transparent and rule-abiding businesses.

2: Tough retention

Additionally, rewarding loyal players remains effective but has become more challenging. Generic bonuses no longer resonate with users. Bettors now expect tailored incentives that match their preferences. Companies are increasingly segmenting audiences to create personalised rewards like promo codes, free bets, or deposit bonuses, which resonate better with specific lead groups.

3: Prioritising quality service

With countless options available, bettors are gravitating toward platforms that offer superior service. Round-the-clock support and user-friendly interfaces are essential but no longer sufficient to stand out. Advanced features like personalised analytics, real-time statistics, and other enhancements are becoming the norm. Bettors are willing to return to platforms that offer these perks, even after a losing streak.

4: Embracing innovative technologies

Technological advancements have transformed the betting landscape, with artificial intelligence (AI) leading the charge. AI tools are revolutionising affiliate marketing by streamlining data collection and analysis, improving traffic forecasting and targeting, and optimising campaigns for better scalability. They also simplify tasks like building landing pages, white-label sites, while enhancing audience segmentation and fraud prevention efforts.

For bettors, advancements in VR technology are enhancing the user experience, allowing them to immerse themselves in virtual stadiums or enjoy the thrill of playing alongside their favorite teams and athletes.

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