No matter what product or service a company sells nowadays, chances are it would be in a far better position if it were to prioritise its digital innovation – both in expected and unexpected areas.

Testament to this is Malta-based wellness company Few, led by CEO and Co-Founder Jamie North.

In the latest edition of Digital Island, Mr North details how whilst the health and well-being industry may be more often associated with a physical presence, for Few, the advantages of a digital platform have been huge.

Few provides sessions that encourage users to work on their physical, mental and spiritual health, while providing solutions to practitioners looking to find new clients, manage bookings and payments, and grow their business digitally.

“There are lots of advantages for practitioners – they get to be associated with a recognised brand, are given 20 per cent of their time back through automation, and can get in front of more clients than ever while scaling effectively,” the CEO said.

“Few helps practitioners to become digital nomads and work from anywhere in the world – right from their phone,” he continued.

Clearly, Mr North’s is an idea that has traction. The app recently raised €250,000 in funding from Malta Enterprise and other investors, and launched a corporate offering to allow employers to provide full coverage to all of their employees.

Future plans include targeting users with smarter adoption, loyalty schemes and intuitive interaction.

Although it’s early days with a long way to go, Mr North says he and his team are delighted by how far they’ve come.

“Initially we went live with a booking and payments platform, which was managed in-house. Now we have a full end-to-end practitioner-enabled platform, along with a SaaS model for those practitioners who need software to run their gym, practice, or studio,” Mr North noted.

“We’re using Malta as our sandbox, and expect to hit numerous international markets next year,” he concluded.

This forms part of a wider feature carried in the latest edition of Digital Island.

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