Keith Pillow

CEO and founder of Dna, formerly Logix Creative, Keith Pillow, has led the creative studio through a complete rebranding – a move he believes “was about time – to be fresh, new, and relevant for the future. Leaving the past behind, moving on to a new chapter.”

Having taken over the business in October 2019, Mr Pillow, who is also the founder and Creative Director at design firm DAAA Haus, says he took over the leadership of a team of creative and experienced individuals “with the idea of promoting and nurturing a new start-up mentality”.

“I wanted to make sure that we are out there, full of energy, the same way we were more than 20 years ago, with the only difference that we now know more, we are more experienced and have the credibility that is required in such a competitive industry,” he explained.

Dna / Facebook

The CEO stressed that he wanted the team to be able to associate with the brand, rather than simply inherit it.

“Ask any creative to work on something that someone else did before, they simply cannot. We are the same species with a new name, a new spirit.”

The rebranded company describes itself as a multidisciplinary creative studio helping businesses build their brands, through a combination of strategy, experience, creativity and “the eagerness to deliver outstanding brand stories that drive sales through brand trust”.

Featured Image:

DAAA Haus

Related

Alison Micallef appointed CEO at Malta Development Bank

4 July 2025
by Nicole Zammit

She steps into the new role effective immediately.

Impact beyond profit: CSR in Malta is a must in 2025

4 July 2025
by Sam Vassallo

Nowadays, corporate social responsibility can no longer take a backseat in your business's vision.

Malta’s private equity sector urged to seize opportunities at high-level CEO seminar

4 July 2025
by Nicole Zammit

Panellists highlighted Malta’s potential as a destination for private capital, citing its English-speaking workforce, regulatory accessibility, and strategic location.

Ronald Attard takes on expanded role as Managing Partner for Risk Management at EY Europe Central

4 July 2025
by Nicole Zammit

He has built experience in management accounting, corporate finance, and mergers and acquisitions.