Charlene Dalli Mintoff

Charlene Dalli Mintoff has been appointed Director of Retail Marketing Ltd, owner and operator of Welbee’s Supermarkets.

In said capacity, Ms Dalli Mintoff is succeeding her father Ray Mintoff – a veteran supermarket entrepreneur who had been a leader in the industry for the past 45 years.

“I am truly honoured to take on this responsibility and challenge as our industry continues to evolve in order to respond to the ever-changing needs of our customers and the environment we operate in. We are proud to successfully cater for the everyday needs of an increasingly discerning customer base,” the newly appointed Director said.

“Value and quality for our customers remain my core missions as I take over from my father, who always endeavoured to create new synergies with a broad array of players from complementing and neighbouring sectors to elevate the supermarket industry whilst constantly driving customer loyalty,” she continued.

Ms Dalli Mintoff has been involved in the supermarket industry from a very young age, directly contributing to the family concern Shoppers Supermarket, which later rebranded to Valyou Supermarket before merging with seven other supermarkets to pave the way for the Welbee’s brand.

Subsequently, she was also appointed as the first Head of Sales and Marketing of the Group.

Bringing a career spanning over four decades to a close, Mr Mintoff thanked all those who made it all possible along the way, whilst auguring every success and future growth to the business.

Related

Nadia Pace / LinkedIn

‘Liberating and daunting’: Nadia Pace reflects on 8 years of entrepreneurship

6 December 2024
by Nicole Zammit

Her candid post offers a glimpse into the triumphs and challenges of leaving the security of a full-time role to ...

BOV lands two major wins at the Malta Business Awards

6 December 2024
by MaltaCEOs

BOV was recognised with a Gold Award for Environmental Innovation and a Silver Award for Social Impact.

‘Targeted attack’ on UnitedHealthcare CEO raises alarming concerns over executive safety

6 December 2024
by Nicole Zammit

The shooting is serving as a wake-up call for executive security.

Marketing is all about standing out, isn’t it?

6 December 2024
by Helena Grech

Meet Wesley Butstraen – the man and entrepreneur whose arm doubled as a conversation starter and a piece of innovative ...