Betsson

Mikael Hansson, Chief Executive Officer of Enteractive – a platform dedicated to helping iGaming operators build relationships with their customers – has marked a milestone, 10-year anniversary partnering with Betsson Group.

“We’re immensely proud of our enduring partnership with Betsson Group as one of the leaders in the global iGaming sector,” said Mr Hansson.

“The many years of player engagement is testament to the success of our unique approach to personalised CRM. We couldn’t be more delighted to continue our significant efforts on behalf of such a giant of our industry.”

The CEO presented a silver commemorative plate to Betsson Group’s CEO, Jesper Svensson, and the company’s CRM team last week to highlight the occasion.

Over the years, Enteractive has talked to over 1.6 million Betsson players, from 5.1 million call attempts, with 2.4 million minutes spent by Enteractive agents talking directly to Betsson Group’s players.

The company said that the partnership has served “to unlock additional revenue streams and increase the love and loyalty for Betsson brands through truly personalised player engagement.”

Commenting on the anniversary, Betsson CEO, Jesper Svensson says “Enteractive has consistently led innovation in retention and player engagement for the iGaming sector, which is why Betsson Group sees ever-growing benefits in this working partnership.” 

“Their personalised approach to CRM continues to pay dividends and we’re seeing consistently higher numbers of returning players that have a positive impact on our bottom line revenues.”

Featured Image:

Enteractive.com

Related

Marcel Cassar / APS

Current banking infrastructure in Malta does not serve consumers well, says APS Bank CEO

25 July 2024
by Fabrizio Tabone

Marcel Cassar believes there is room for consolidation in the local banking industry, and this is one solution to improve ...

‘I can’t imagine in 20 years knowing I could’ve done it but didn’t’: Neil Agius to retry world-record swim

25 July 2024
by Fabrizio Tabone

His earlier attempt at breaking the world record last September had to come to an abrupt end after he encountered ...

Expected duration of working life in Malta is 38.4 years, above EU average

25 July 2024
by Fabrizio Tabone

At 41.6 years, Malta has one of the longest working life durations for men in the EU.

Cruise industry outlook is positive, driven by healthy booking trends, says Valletta Cruise Port CEO

25 July 2024
by Fabrizio Tabone

Earlier this week, NSO data revealed that Malta had 273,900 total cruise passengers in Q2 2024, 21.6% more than the ...

Close Bitnami banner
Bitnami