Gozo’s tourism success must not come at the cost of its identity, GTA Chairman warns

Gozo Tourism Association (GTA) Chairman Paul Scicluna has warned that while tourism results remain strong, the island risks losing its distinctive charm if rapid development continues unchecked.

Speaking at the association’s AGM, Mr Scicluna acknowledged the positive performance achieved in 2025 but stressed that growth must be balanced with preservation. He said that while improvements to the tourism product are welcomed, there is increasing concern that rapid construction could undermine what makes Gozo unique in the first place.

He also pointed to mounting pressures faced by operators, noting that rising operating costs are becoming a growing challenge for the sector and could affect competitiveness if left unaddressed. At the same time, he highlighted a shift in the labour market, explaining that while Gozitan hospitality is rooted in authentic and warm service, businesses are increasingly reliant on employees from across Europe and beyond. Mr Scicluna underscored the importance of safeguarding authenticity through a well-trained and skilled workforce.

The AGM heard from several key stakeholders, including Deputy Prime Minister and Minister for Foreign Affairs and Tourism Ian Borg, who highlighted the continued rise in tourist arrivals to Gozo. He described the positive trajectory as the result of deliberate strategies, strong collaboration and targeted initiatives that have strengthened the island’s visibility and appeal. Tourism, he said, remains a cornerstone of Gozo’s economy.

Malta Tourism Authority (MTA) CEO Carlo Micallef presented tourism results for the Maltese Islands in 2025, outlining marketing campaigns and a strategic shift towards targeting niche markets. Meanwhile, GTA CEO Joe Muscat delivered an audio-visual overview of the Association’s performance, including an analysis of Gozo’s tourism results and initiatives carried out throughout the year.

MTA Chairman Charles Mangion also addressed the meeting, highlighting Gozo’s role as a diverse tourism offering within the wider Maltese destination and emphasising ongoing collaboration between the MTA and the GTA to position the island as a distinct destination.

Opposition spokesperson Chris Said praised the Association’s achievements and acknowledged continued growth in arrivals, while stressing the need for improved connectivity. He called for a holistic approach to renewing the Gozo Channel fleet and upgrading port infrastructure, describing connectivity as essential for future sector growth. He also pointed to Gozo’s selection as European Cultural City for 2031 as a significant opportunity, provided it delivers lasting cultural projects and a long-term legacy.

The meeting concluded with a message from Minister for Gozo and Planning Clint Camilleri, delivered by Director of Tourism Ronald Sultana, highlighting double-digit growth in tourist arrivals during winter and shoulder months.