Head of Sales Thaluana Muscat shines a spotlight on the ‘hard truth’ of working in sales

Tornado Games Head of Sales Thaluana Muscat on Tuesday highlighted that working in sales, contrary to what is perceived by many, comes with various struggles.

She remarked that many see people working in sales as going on a lot of trips, meeting others regularly, taking part in events, parties, dinners, and drinks, and are seen as “always happy” and “constantly having fun”.

However, things are not always as they seem, and Ms Muscat chose to shed a light on the “hard truth” of working in sales.

“On most of our trips, we need more time to explore the places properly. Having bad days, grieving, and mood swings affects our performance; sometimes we really need some alone time to recharge,” she said.

She also explained that given the hectic lifestyle, “it takes a lot of work to keep up with a routine”, which in turn has an effect on their “fitness and health goals”. “We need to find a sport or a workout we like and place it as a priority,” she added.

Additionally, flexibility at work is another factor that is “extremely important” for people working in sales, as it allows them to clear their “minds and homes”.

“We value quality time with friends and family, but it often feels like we are in a rush for the next appointment,” Ms Muscat continued. She also pointed out that there’s always more “dull stuff” that they need to handle and “complain a lot about”.

“We are actually happier when we close a deal faster without drinks or meals. We prefer to keep these occasions to celebrate and get closer to our clients,” she explained.

Ms Muscat also noted that the money they spend is a way of treating themselves to compensate for the hard work they put in.

“But yes, we make many friends. And that’s my favourite part. Clients, competitors, and colleagues become closer and closer. Connection is everything,” she explained.

Ms Muscat has worked as Head of Sales at Tornado Games for nine months, having amassed various years of experience working in sales, advertising and marketing, among other areas. She holds a Bachelor’s degree in Advertising from Anhembi Morumbi University and recently read for an Executive Master of Business Administration in Business Intelligence, Digital Marketing, and Data-driven Strategy from Pontifical Catholic University of Rio Grande do Sul.