‘New technology such as AI is important for gaming brands to embrace’ – LVBet CCO

“The gaming landscape around the world is changing all the time and it’s imperative, as a business, to stay ahead of the game with new legislation coming into play in countries such as South America, states opening up in the US, Ukraine and Holland. It’s vital to use these as growth opportunities,” said Marcin Jablonski, Chief Commercial Officer at Malta-based LVBet, in an interview with iGaming Future.

Sharing his thoughts on the industry following the shifts brought about by COVID-19, as well as the latest issues that are likely to impact gaming companies, Mr Jablonski said that, in the absence of industry networking events, “this period is great for reconnecting with relationships met in the past which may not have delivered new business, but after establishing a new dialogue with a fresh set of eyes, it can work well.”

Affirming that working remotely need not impact the development of new business relationships, he continued that while “nothing can really replace the experience connecting and networking with industry peers face to face, the volume and general quality of the virtual events I’ve seen in the market has been a real benefit and something I believe the industry is becoming increasingly accustomed to.”

Delving into the increased impact of technology and AI on the sector, the CCO told iGaming Future that improvement of product and player engagement are “always at the top of the list” for growth, and “new technology such as AI is important for gaming brands to embrace as any edge of the competition can result in a positive effect on your business.”

Finally, divulging the key lessons learnt over the last year and all its disruption, Mr Jablonski acknowledged that it has been a challenging time, yet LVBet was able to overcome by banding together to come out of it positively.

“Working remotely has its challenges, but you see the strength of all the team as they’ve adapted well to the new environment and maintained our high levels of productivity and general engagement. We’ve really learnt a powerful lesson in the power of open communication with all the teams in the business and we have embraced this,” he says, adding that the company is now “in a place where we can look at growing the business.”