Oksana Xerri named Chief Marketing Officer at Germany-based casino company

Affiliate marketing specialist Oksana Xerri has joined Germany-based casino and sportsbook company WeltBet as Chief Marketing Officer, she announced on Thursday.

Speaking to MaltaCEOs.mt about her new position, Ms Xerri said that she is "very excited" and is "looking forward looking forward to working together with Weltbet's team", before adding that she is "quite positive about the company's bright future ahead".

While the firm is headquartered in Hamburg, Germany, she confirmed that she is working remotely from Malta.

Ms Xerri has had an extensive career in sales and marketing, having previously served as Head of Sales and Affiliates for over two years at affiliate marketing firm Web International Services Ltd. She also worked as Key Affiliate Account Manager and Affiliate Business Development Executive at iGaming firm Betsson Group, for eight months and almost two years respectively.

Additionally, Ms Xerri served as Affiliate Account Manager at software development firm Uniblue Systems Ltd, and Sales Executive at EC English Language Schools Group. Her experience also includes a year-and-a-half as Marketing Analyst at Russian marketing communications agency For People.

Ms Xerri holds an Expert in Social Work Diploma from International University of Nature, Society and Man in Dubna, Russia, and is particularly skilled in business development and account management, as well as B2B and B2C sales and marketing, among other specialisations.

Launched in 2020, Weltbet is an iGaming firm that offers sports betting, casino, and other games to its clients, with the aim of providing “the best service for everyone”. While the online casino is headquartered in Germany, it is owned and operated by Bellona N.V. Casinos, a company registered in Curaçao.