‘Opportunities for innovation are limitless’: Carla Maree Vella named CEO at Neatplay Ltd

Malta-based iGaming firm Neatplay Ltd on Thursday announced that Carla Maree Vella has been appointed CEO.

The appointment, which comes as part of the company’s “continued growth strategy”, sees her bring a wide array of experience in various industries. In her new role, she will be responsible for its successful operation and financial performance, as well as driving Neatplay’s overall strategy to become a venture builder and all-inclusive technical and operational partner for aspiring entrepreneurs that seek to build innovative iGaming brands in new markets.

Commenting on her appointment, Ms Vella said: “I’m delighted and honoured to be appointed as CEO for Neatplay at such an exciting time.”

“The opportunities for innovation are limitless and, with the right partners, our reach is borderless,” she said.

“I look forward to introducing and nurturing new partners and working alongside highly talented colleagues to innovate even further on Neatplay’s existing impressive technology stack,” she concluded.

Prior to her new role, she was CEO and Chief Marketing Officer for almost five years at ConsultXD, a consultancy firm that she set up. She officially closed the firm’s doors on Tuesday, stating that she “learned a lot about new areas of business” and also about herself.

Her experience also includes two years as Chief Marketing Officer at betPawa, three years as Board Member at Sweden-based Scout Gaming Group, two years as CEO at Optimizer Invest, and almost three years at Betsson Group, among others. During her time at Betsson, she was Managing Director at Betsson.com, and also served as Head of Marketing Operations.

Among her qualifications, she holds a Master of Science in Digital Currency from University of Nicosia, a Master of Arts in Internet Communication from University of Canberra, a Diploma in Financial Trading and Investment from Academy of Financial Trading, and a Bachelor of Arts in Communications and English from University of Malta.

Headquartered in Malta, Neatplay distributes iGaming technology solutions and services to aspiring iGaming brands, utilising its team’s more than 15 years of industry experience. Its B2B solutions and services are based on the “latest industry achievements and prime technologies that drive business excellence”.