Luca Said has joined St Julian’s-based iGaming company Hero Gaming as Regional Manager for India and ROW.
Mr Said took to social media to announce his appointment, writing: “so grateful to be part of this new and exciting team at Hero Gaming.”

Founded in 2013 by Georg Westin, Hero Gaming is behind casino brands Boom Casino, Casino Heroes, and Simple Casino. Casino Heroes was the first brand to be launched, initially focusing mainly of Scandinavian countries.
Since its foundation, the company has grown to employ over 120 workers from 26 different nationalities across two international offices.
Before joining Hero Gaming, Mr Said spent three-and-a-half years at Betsson Group, where he served as Digital and Social Media Manager and, later on, Marketing Manager.
Mr Said’s previous experiences also include tenures as Digital Account Executive and Marketing Executive at local full-service agency JPA.
The appointment comes as HSBC Malta continues to navigate organisational change.
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George says he is deeply honoured to take on the position.
He brings extensive experience in hospitality leadership and luxury development.