‘Sustainability is part of the innovation required to be more resilient’ – FACES Co-Founder

The COVID-19 pandemic has been with us for well over a year, and businesses the world over have had to adapt in various ways. Moving forward, business leaders have long advocated for innovation as the key of emerging stronger in a post-pandemic world. Considering the pandemic as the ultimate disruptor, it would certainly be a waste not to heed the lessons learned and move forward with a fresh mindset.

Sharing this sentiment, Kevin Vassallo, Co-Founder and Director of Product Development and Innovation at outdoor media company FACES, shared the news of a recent investment in new printing technology, with a view towards sustainable practices for the post-pandemic future.

“It started just thirteen months ago and it feels surreal,” he writes in a social media post, harking back to the beginnings of the challenges brought about by COVID-19 locally. “Despite the difficult and terrifying moments of this current pandemic, being apart helped us to work closer, better and faster,” he continues.

Commenting on news that Displays Ltd has invested in a technically advanced three-metre LED roll-to-roll high-volume printer, Mr Vassallo celebrates the sustainability gains of the new acquisition, emphasising that “as a result, we stopped using harmful solvents inks, reduced waste with consistent colour output and simple operation, reduced our electricity consumption by 70 per cent and tripled our printing production capacity.”

Advocating for the need for businesses to innovate and reimagine their practices as a result of the pandemic disruption, he says, “the moment is not to be lost: We feel more ready to confront new challenges and opportunities that the next normal will bring to us. Our businesses are being reimagined and sustainability is part of the innovation we require to become more resilient.”