Tara Alvarez

Tara Alvarez Garcia recently revealed that she has been promoted to Head of Marketing Operations at Play’n GO.

Ms Alvarez Garcia joined the Swedish iGaming company just under five years ago, in November 2017, as a Marketing Executive.

Since then, Ms Alvarez Garcia has been promoted three different times: to Marketing Operations Manager, to Global Marketing Operations Manager, and most recently, to Head of Marketing Operations.

Speaking to MaltaCEOs.mt, Ms Alvarez Garcia revealed that she has stayed at Play’n GO for so long because of “the people”.

“Every day I get to work with people who bring innovation and excitement in bunches and these people never settle for less than the best,” she stated, before adding that “the company is invested in each one of us individually and not just as employees and that means a lot in this day and age.”

Ms Alvarez Garcia said that Play’n GO has a “pretty clear” vision for the future.

“We want to continue establishing ourselves as the best online gaming supplier out there,” she revealed.

“We have three values we live by, and that’s Trust, Energy and Quality and I think those are obvious in the games we produce,” Ms Alvarez Garcia added.

Before joining Play’n GO, the Marketing Operations Head built up a wealth of experience in the industry by occupying several roles with some of Malta’s leading brands, such as GO and Redorange Image Consultants.

Founded in 2005, Play’n GO is now one of the largest suppliers to the online casino industry in the world. Currently, the company employs around 115 staff at their Malta officers and almost 700 staff worldwide.

Related

‘Embrace the buzz’ – Maltese marketing specialist shares lessons from Trump’s election campaign

15 November 2024
by Robert Fenech

Propane Director Alan Brincat outlines 10 takeaways from the ‘marketing masterpiece’ that delivered the White House to the controversial candidate

From structure to strategy: Abigail Agius Mamo’s tips for expanding internationally

15 November 2024
by Nicole Zammit

Expanding a business internationally can be a daunting endeavour, especially for family businesses navigating the complexities of growth while safeguarding ...

From centre stage to behind-the-scenes – Mark Bajada shares shifting priorities as a business leader

15 November 2024
by Anthea Cachia

Starting out in business more than 30 years ago, he shares discouraging moments he faced when starting out as a ...

Marc Berghoff named Chair at Vistage Malta

14 November 2024
by Anthea Cachia

He specialises in enhancing leadership, communication, and culture in SMEs.