Business leaders across sectors agree that the COVID-19 pandemic brought about a sudden acceleration of the digital economy.

In comments to Digital Island magazine, Stephen Xuereb, Operations Manager at The Atrium, agrees that digitalisation has been fast-tracked thanks to the pandemic. In fact, the impact was so significant that the company’s online sales spiked three years ahead of previous projections, with the company’s online platform becoming its ‘only lifeline’ during lockdown, he says.

“A crucial part of this process was to have a team on-hand to promptly reply to all messages received, as this gave customers the confidence to proceed with their purchase,” he says.

However, while online has been very successful for The Atrium recently, Mr Xuereb still believes most of their clients would prefer to shop in-store for major purchases like bedrooms or kitchens. “They want to physically experience the look and feel of the product,” he explains, “so I anticipate many customers will eventually return to conventional modes of shopping.”

Nevertheless, Mr Xuereb still expects online sales to continue to increase, and says the company intends to keep building on its digital offering. “Home furnishing has evolved into being seasonal, with trends, colours and concepts changing regularly. All items are displayed as concepts in store; whereas, so far, online clients can only see every item individually.

Thus, our next goal is to find a way of offering this ‘concept view’ on the website too, so customers can browse through complete set-ups rather than just individual pieces. We think it will make all the difference!” he adds.

This interview forms part of a larger cover story which appeared on the latest edition of Digital Island magazine.

‘My vision is not just to meet local standards, but to exceed them’ – Dr Anna Maria Fenech Magrin

19 February 2024
by Sarah Muscat Azzopardi

The Medical Director at DoctorAM Clinics is bringing all of her knowedge and experience in the field of aesthetic medicine ...

Addressing skill gap in advanced technology will be 2024’s primary challenge – CEO Gege Gatt

26 January 2024
by Fabrizio Tabone

During an interview from our latest series, the AI expert says he wants to align his personal growth with that ...

Charlene Sciberras’s journey to CEO ‘reshaped’ her approach to leadership and ‘honed’ her abilities

25 January 2024
by Fabrizio Tabone

In our end-of-year series, she states that her promotion to CEO back in March was a ‘pivotal and transformative experience’ ...

‘Success is a shared journey, not a solo endeavour’ – VentureMax CEO Justin Paul Anastasi

25 January 2024
by Fabrizio Tabone

In the latest article from’s interview series, the VentureMax CEO says 2023 was ‘transformative’, yet also equally ‘intense’ and ...

Close Bitnami banner