The Mill Adventure CEO hails new B2B licence as ‘gateway’ to help partners leverage the power of AI

The Mill Adventure, a gaming platform and solutions start-up based in Gzira, has been granted a B2B licence by the Malta Gaming Authority, described by company CEO, Dario Arruda, as “undeniably one of the most prestigious licencing bodies in the industry”.

Dario Arruda The Mill Adventure — Dario Arruda / LinkedIn

Commenting on the achievement, Mr Arruda says “Being granted this B2B licence not only recognises our commitment to offering top-tier, transparent, and secure products, it also gives us access to a new business segment.”

The CEO adds that the new licence, which complements its existing B2C licence, “is our gateway to help more partners fully leverage the power of AI, automation, and flexibility, and show them just how much further we can take their business with better, streamlined solutions.”

The B2B licence will enable The Mill Adventure to broaden the reach of its smart solutions for iGaming operators, such as for their casino management. Powered by artificial intelligence, the company says its solutions will reduce a company’s manpower requirements while enhance the efficiency of customer acquisition.

One of the company’s most attractive solutions is SmartLobby, which automates systems and processes for operators, while giving players customised content.

Written by

Martina Bartolo Parnis

Martina is Deputy Head of Content at Content House Group. Her experience working on several of the company’s business brands has nurtured an interest in the field over the years, particularly the human stories behind the running of successful businesses. She’s also a self-admitted cat lady with a creative streak and a love for learning.

Spotlight