Peugeot has given its iconic lion logo a 21st century makeover, unveiling a new logo which will reportedly help with the car brand’s ‘revival’ and ‘prepare it for the decades ahead’.
“This is the new face of Peugeot, for tomorrow, for the future. It’s a future in which we have unshakeable confidence as we offer customers a unique and unparalleled quality experience,” said recently appointed CEO Linda Jackson.
In a bid to help with the firm’s digitalisation, the new logo features a 2D design of the iconic Peugeot lion’s head enclosed in a coat of arms, along with a new font.
This comes in the wake of several other car manufacturers’ revamped logos, with recent years seeing the likes of Volkswagen, Kia and Vauxhall adopt new designs.
Peugeot announced that a new website which forms part of the rebranding will also be launched, as it embarks on a process to change the logos in its dealerships around the world.
Adrian Bonnici appointed Director of Sales & Marketing at Corinthia Caterers
He has been with the company for more than eight years, most recently serving as Director of Sales for over ...
Andrea Farrugia appointed Chief Operating Officer at 1926 Collection
He brings with him broad, hands-on experience across front office operations, food and beverage, project management and hotel leadership.
Izola Bank appoints Ali Geren as Head of Finance and Treasury
His background spans both strategic and operational leadership.
MIA eyeing Eastern and Northern Europe for route expansion, says Senior VP Alex Cardona
The growth in connectivity will come from the introduction of new routes as well as increased weekly frequencies on existing ...
