Peugeot has given its iconic lion logo a 21st century makeover, unveiling a new logo which will reportedly help with the car brand’s ‘revival’ and ‘prepare it for the decades ahead’.
“This is the new face of Peugeot, for tomorrow, for the future. It’s a future in which we have unshakeable confidence as we offer customers a unique and unparalleled quality experience,” said recently appointed CEO Linda Jackson.
In a bid to help with the firm’s digitalisation, the new logo features a 2D design of the iconic Peugeot lion’s head enclosed in a coat of arms, along with a new font.
This comes in the wake of several other car manufacturers’ revamped logos, with recent years seeing the likes of Volkswagen, Kia and Vauxhall adopt new designs.
Peugeot announced that a new website which forms part of the rebranding will also be launched, as it embarks on a process to change the logos in its dealerships around the world.
MFSA Chairman honoured in New York with IFNY Free Enterprise Award
The award is one of the international insurance sector’s most respected honours.
‘We barely have 20 months’: Janos Barberis urges Malta to prepare for the AI shock
He warns the audience that while many compare AI to previous technological shifts such as the internet or electricity, 'that ...
ITS graduates ‘shaping Malta’s reputation’ – Ian Borg
He praised the graduates for their dedication to service and sustainability.
Sabine Agius Cabourdin on leadership, governance and her new role
'Leadership is always grounded in empathy, transparency, structure and accountability.'
