Peugeot has given its iconic lion logo a 21st century makeover, unveiling a new logo which will reportedly help with the car brand’s ‘revival’ and ‘prepare it for the decades ahead’.
“This is the new face of Peugeot, for tomorrow, for the future. It’s a future in which we have unshakeable confidence as we offer customers a unique and unparalleled quality experience,” said recently appointed CEO Linda Jackson.
In a bid to help with the firm’s digitalisation, the new logo features a 2D design of the iconic Peugeot lion’s head enclosed in a coat of arms, along with a new font.
This comes in the wake of several other car manufacturers’ revamped logos, with recent years seeing the likes of Volkswagen, Kia and Vauxhall adopt new designs.
Peugeot announced that a new website which forms part of the rebranding will also be launched, as it embarks on a process to change the logos in its dealerships around the world.
Australian billionaire’s €70m superyacht spotted off Mellieħa
VOLPINI 2 is owned by Australian logistics billionaire Lindsay Fox.
MTA CEO: Richard E. Grant show can help Malta attract quality-conscious tourists
The Maltese Islands were the centre of the first episode of Richard E. Grant’s Very Modern Odyssey.
Malta’s jewellers are seeing a revival of ancient-inspired jewellery
From Roman and Greek motifs to traditional Maltese designs, local jewellers are seeing growing demand for pieces that offer history, ...
‘Europe must introduce island mechanism that protects strategic freight routes’ – JetFreight CEO
'Malta’s connection to mainland Europe is not a luxury, it is our economic lifeline,' he said.
