Peugeot has given its iconic lion logo a 21st century makeover, unveiling a new logo which will reportedly help with the car brand’s ‘revival’ and ‘prepare it for the decades ahead’.
“This is the new face of Peugeot, for tomorrow, for the future. It’s a future in which we have unshakeable confidence as we offer customers a unique and unparalleled quality experience,” said recently appointed CEO Linda Jackson.
In a bid to help with the firm’s digitalisation, the new logo features a 2D design of the iconic Peugeot lion’s head enclosed in a coat of arms, along with a new font.
This comes in the wake of several other car manufacturers’ revamped logos, with recent years seeing the likes of Volkswagen, Kia and Vauxhall adopt new designs.
Peugeot announced that a new website which forms part of the rebranding will also be launched, as it embarks on a process to change the logos in its dealerships around the world.
‘We decided to act on the spot’: Lahcene Merzoug on raising €20,000 for RMJ Horse Rescue
'In just four weeks, we raised over €10,000, and with PressEnter’s match, RMJ received more than €20,000.'
‘Saying it is easy, implementation is not’ – Chamber of SMEs chief on family friendly measure proposals
One size fits all doesn't work, Paul Abela says.
BDO Malta strengthens audit leadership team
Team renewal supports ongoing focus on audit quality, service levels and long-term capacity building at BDO Malta.
How businesses must rethink hiring amidst Malta’s talent shortage
Successful companies treat recruitment as a continuous marketing effort rather than a one-time task.
