Peugeot has given its iconic lion logo a 21st century makeover, unveiling a new logo which will reportedly help with the car brand’s ‘revival’ and ‘prepare it for the decades ahead’.
“This is the new face of Peugeot, for tomorrow, for the future. It’s a future in which we have unshakeable confidence as we offer customers a unique and unparalleled quality experience,” said recently appointed CEO Linda Jackson.
In a bid to help with the firm’s digitalisation, the new logo features a 2D design of the iconic Peugeot lion’s head enclosed in a coat of arms, along with a new font.
This comes in the wake of several other car manufacturers’ revamped logos, with recent years seeing the likes of Volkswagen, Kia and Vauxhall adopt new designs.
Peugeot announced that a new website which forms part of the rebranding will also be launched, as it embarks on a process to change the logos in its dealerships around the world.
Bracket Co-Founder says Malta move ‘best decision’ as EU expansion accelerates
The relocation has coincided with a period of growth for Bracket’s European operations.
‘A significant milestone’: International Aerospace Coatings CEO on Malta expansion
International Aerospace Coatings set up a Malta base following the eviction of Aviation Cosmetics Malta.
What Maltese marketers say about creativity, risk, and adaptability
Unpredictability, rapid pivots, and a willingness to embrace the unexpected.
Peter Galea returns to Malta to take on Head of Risk role at FalconX
Peter Galea announces he is returning to Malta after seven years in the UK.
