Peugeot has given its iconic lion logo a 21st century makeover, unveiling a new logo which will reportedly help with the car brand’s ‘revival’ and ‘prepare it for the decades ahead’.
“This is the new face of Peugeot, for tomorrow, for the future. It’s a future in which we have unshakeable confidence as we offer customers a unique and unparalleled quality experience,” said recently appointed CEO Linda Jackson.
In a bid to help with the firm’s digitalisation, the new logo features a 2D design of the iconic Peugeot lion’s head enclosed in a coat of arms, along with a new font.
This comes in the wake of several other car manufacturers’ revamped logos, with recent years seeing the likes of Volkswagen, Kia and Vauxhall adopt new designs.
Peugeot announced that a new website which forms part of the rebranding will also be launched, as it embarks on a process to change the logos in its dealerships around the world.
Related
‘Tourism industry, like every other commercial activity, must be managed’ – MHRA President
'Perhaps what is now needed is clarity as to where Government wishes to see the industry,' Mr Zahra said.
Ending the year in good company at The Phoenicia Malta
The Phoenicia Malta’s selection of meeting spaces and service excellence set the scene to close the quarter – and the ...
Charlton Falzon Cascun appointed LESA CEO
He had served in the Armed Forces of Malta and the Police Force for a number of years.
‘Final piece of the jigsaw’ – Malta Film Commissioner on land-sea super stage
A new tender is seeking a major redevelopment of the Kalkara film studios.
