Peugeot has given its iconic lion logo a 21st century makeover, unveiling a new logo which will reportedly help with the car brand’s ‘revival’ and ‘prepare it for the decades ahead’.
“This is the new face of Peugeot, for tomorrow, for the future. It’s a future in which we have unshakeable confidence as we offer customers a unique and unparalleled quality experience,” said recently appointed CEO Linda Jackson.
In a bid to help with the firm’s digitalisation, the new logo features a 2D design of the iconic Peugeot lion’s head enclosed in a coat of arms, along with a new font.
This comes in the wake of several other car manufacturers’ revamped logos, with recent years seeing the likes of Volkswagen, Kia and Vauxhall adopt new designs.
Peugeot announced that a new website which forms part of the rebranding will also be launched, as it embarks on a process to change the logos in its dealerships around the world.
WATCH: ‘Lamborghini of the Seas’ superyacht spotted in Malta
This Is It is owned by Cypriot businessman Tasos Papanastasiou.
‘There is no ceiling,’ Ann Fenech says while encouraging women to join maritime sector
'Although there are difficulties, if you’re passionate enough, go for it,' Ann Fenech says.
Moneybase launches weekly cashback scheme with rewards of up to €25 per month
Cashback is calculated on card spending each week and credited directly to the customer account every Monday.
Why businesses should stop comparing AI to humans and start focusing on results
Dr Vince Vella argues that businesses should stop viewing AI through the lens of human intelligence and instead focus on ...
