Peugeot has given its iconic lion logo a 21st century makeover, unveiling a new logo which will reportedly help with the car brand’s ‘revival’ and ‘prepare it for the decades ahead’.
“This is the new face of Peugeot, for tomorrow, for the future. It’s a future in which we have unshakeable confidence as we offer customers a unique and unparalleled quality experience,” said recently appointed CEO Linda Jackson.
In a bid to help with the firm’s digitalisation, the new logo features a 2D design of the iconic Peugeot lion’s head enclosed in a coat of arms, along with a new font.
This comes in the wake of several other car manufacturers’ revamped logos, with recent years seeing the likes of Volkswagen, Kia and Vauxhall adopt new designs.
Peugeot announced that a new website which forms part of the rebranding will also be launched, as it embarks on a process to change the logos in its dealerships around the world.
Michael Stivala re-elected MDA President, calls for better forward planning
'Malta urgently needs better forward planning, particularly in infrastructure, transport, utilities and community facilities.'
Effective leadership ‘starts with listening’, says ETERNA Group’s Priya Lakshmanan
Priya Lakshmanan, newly appointed Chief Strategy and Optimisation Officer at ETERNA Group, speaks about the leadership qualities needed to drive ...
Fenech & Fenech Advocates appoints Antonio Ghio as Chief Innovation and Technology Officer
Antonio Ghio is an IT Law expert and has been with the firm for the past 25 years.
‘Considerable potential’ for Malta to develop as a private equity and venture capital hub – PEVCA head
He said that private equity and venture capital play a vital role in modern, innovation-driven economies.
